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Gionee To Launch Series Of Smart Phones In India
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Gionee To Launch Series Of Smart Phones In India  
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Tuesday, February 19, 2013 Established in 2002, Gionee is a specialized mobile device design company from China. Gionee over the years has believed in keeping Innovation as its Core Value Proposition which has helped the company’s growth over the last decade. Research & Develo

pment is an institution with over 2000 employees. A state of the art In house Manufacturing Unit ensures Gionee products deliver more than the best to its customers, creating new benchmarks of quality each time.

Gionee currently sells over 23 million handsets per year in China mainland and has been ranked No. 2 brand in the GSM market. With an investment of over 160 Million Dollars and 8000 employees, Gionee has a current annual production capacity of 40 million units. The company is already in the process of expansion with an area of 330,000 square meters, the Gionee Industrial Park is China’s largest and best managed mobile phone manufacturing facility unit on completion will have an annual production to hit 80 million units. Gionee’s export is in access of a million units monthly catering to well established brands overseas as an ODM.

Gionee will be launching its entire range of mobile devices in India, from feature phones to smart phones with a special focus on the smart phones. Gionee promises to offer its Indian customers the best in class experience, every time and would be available with its entire range of products for Indian customers by the end of Feb 2013. Gionee has also tied up 4 leading import and distribution and import partners including based out of Chandigarh, Jaipur, Kolkata & Bangaluru.

To support the India Operations Gionee has already set up an office in New Delhi and is in the process of building the core team. The India Office will help strengthen its brand presence by providing Marketing / Sales Support / Service Support to its Indian Partners & Consumers. The office will be playing a key role in product testing / validation and customization for the India Market. The India Office has already appointed Goosebumps as their Advertising agency and Intellect Digest as its Digital Media Partner.

Gionee has always believed in an integrated business approach and has therefore based its biz on its 3 pillars of strength being Own Design/ Own Manufacturing/ Own R&D. A close association with MediaTek and Qualcomm allows Gionee to offer a wide product portfolio covering both feature and smart phones. Living up to its name Gionee Meaning “Golden Quality” the brand has always kept quality and experience at the top. Tight partnerships with key Tier 1 suppliers and an innovative Sales & Marketing Approach have developed Brand Gionee.

Gionee started international branding in 2005 from mainland China and is now in the process of setting up its Brand business globally and having a strong presence in the Middle East, Northern Africa, Vietnam, Taiwan, Myanmar, Thailand and NOW India.

For more info visit: www.gionee.co.in

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