EFY Times  
Wednesday, October 14, 2015

McAfee Report Reveals That Indian Tweens Are Potentially Vulnerable To Risky Internet Behaviour
Home >> Infotech >> Trends                                                                                PRESS RELEASE
McAfee Report Reveals That Indian Tweens Are Potentially Vulnerable To Risky Internet Behaviour  
Rate this news:  (0 Votes)
Wednesday, November 27, 2013 There is a growing trend of Indian tweens (kids between 8-12 years old) that are rapidly adopting internet through multiple devices and a variety of social networking platforms. McAfee unveiled its Tweens & Technology Report 2013 which analyses the online behaviour of India’s next generation of digital natives. Following are few highlights from the report-

On an average, Indian tweens are using between 3 and 4 devices that can be internet enabled

Internet access is predominantly PC/laptop based (71% and 76% access the internet via these devices respectively), however 42% access the internet via a mobile device

Almost half (45%) of the online tweens access internet post 8 pm. They are regularly playing games (91%) on tablet or chatting with friends on mobile (63%). Tweens are widely using mobile/ smartphones to access internet (68% use mobile to access the internet)

Despite the age eligibility for Facebook being 13 years, 3 in 4 (70%) tweens admit to currently using Facebook.

Online tweens are potentially vulnerable to risky behaviour on the internet as 36% of Online Tweens have chatted to someone online that they didn’t know previously

The findings of McAfee’s Tweens & Technology Report 2013 were released at a panel discussion with Melanie Duca, Consumer Marketing Director (APAC) McAfee, Venkat Krishnapur, Vice-President of Engineering- Consumer and Mobile, McAfee India, Anindita Mishra, McAfee Cybermum India, Dr. V. Jayanthini, M.D, D.P.M, Leading Psychiatrist and Meeta Sengupta, a veteran educationist and advisor to schools.

Speaking about the relevance of these new-age parenting challenges, Anindita Mishra, McAfee Cybermum India said, “There is an increasing influence of the online world on children’s persona that cannot be undermined because of the emotional and developmental impact it has. The role of parents in delivering safe and positive cyber experience to their kids is significant than ever before. Having a genuine and transparent two-way communication with children is absolutely fundamental to establishing a safe and positive cyber experience.”

“With malware writers mastering their craft, they continue to transfer their skills to new and popular mobile platforms in addition to PCs and laptops. The proliferation of multiple mobile device usage and this staggering increase in new malware will require Indian parents to recalibrate on how to arm their children with best online practices ensuring safe online experiences for them.” said Venkat Krishnapur, Vice-President of Engineering- Consumer and Mobile, McAfee India.

Melanie Duca, Consumer Marketing Director (APAC) McAfee said, “As a company, McAfee is dedicated to making the Internet safe by providing resources to help educate and protect families. Our Cybermum initiative and cyber education program in Indian schools reinforce commitment towards this cause.” Across APAC, McAfee has developed a Cyber Education Program, which is delivered to school-aged children by McAfee employee volunteers. The initiative has now been rolled out in India whereby McAfee is reaching out to Indian schools and will scale up the program over the next one year.

McAfee’s Tweens & Technology Report 2013 was conducted through a survey administered across Indian online tweens aged 8-12 years old comprising 572 male and 428 female respondents from Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad and Delhi.

Annexure 1- India Analysis Sheet- McAfee’s Tweens & Technology Report 2013

Daily dose of internet usage/ online hours has become a must for tweens.

a)53% of online tweens are online daily between 1-3 hours

b)One in three tweens would miss the internet and their phone if it was missing for a day

c)Tweens are online for approximately 2 hours a day and 45% of online tweens are online later than 8pm

d)Within 4 hours (from 5 pm to 9 pm) 76% use internet while 23% of tweens online till after 9pm

On an average, online tweens in India are using between 3 and 4 devices that can be internet enabled - laptop, mobile & desktop predominantly.

a)61% of tweens are spending 1-4 hours daily on desktop

b)Mobile is important - 40% of Tweens use tablets and 68% use mobile to access the internet

Tweens have a clear preference for not only the devices used for internet connectivity but also the type of activity on these devices. So while desktop is preferred mainly for home work, tablets are dominant when it comes to exchanging pictures and playing games.

a)70% use desktop for home work related stuff compared to 38% using tablet

b)49% use tablets for playing games & exchanging pictures compared to 40% using desktop

c)22% tweens spend 2-4 hours every day on Xbox

Smartphone/ Mobile:

Internet access is still predominantly PC/laptop based, however, mobile is important - 40% of Tweens use tablets and 68% use mobile to access the internet

a)16% of tweens are spending more than 4 hours each day on smartphones/ mobile

b)9 out of 10 tweens use mobile phone (89%) and tablets (91%) to play games

c)Only 15% of tweens use phone for home- work related aspects

In terms of social networking platforms, FB is by far the most popular site, followed by Skype and Twitter. FB is used significantly more than Skype and Twitter

a)Top 3 ranking in terms of usage – 70%- Facebook, 44%- Skype and 27%- Twitter

b)All sites (especially Facebook) are more popular with older Tweens 10-12 years old (FB usage ranges from 58% for 8 year olds to 79% for 12 year olds)

c)88% of FB users use FB to share photos of themselves while 73% use it to share photos family & friends

d)Almost half of the tweens surveyed share information about themselves over FB (41%)

e)This year, Skype has emerged as more widely used than twitter whereby one out of two tweens uses Skype compared to one out of four who uses twitter

Facebook facts-

i.Parents generally know what’s going on - 89% are friends with their child on Facebook

ii.89% of Tweens using Facebook have their parents’ permission to use the site

iii.73% of Tweens using Facebook asked their parents to be their friend

iv.83% of Tweens feel it is okay for them to be using Facebook because their parents are

v.70% of tweens were taught to use Facebook by the parents. 52% were taught by friends

vi.Users share a wide variety of items on Facebook – 88% share photos of themselves, 73% photos of family & friends, 59% events and 59% information about themselves

With Facebook, a significant number of parents are handholding their kids on the platform by assisting them in setting up their account and monitoring their activities. But parents apply internet rules in terms usage and timings very strictly, much to the dislike of tweens.

a)89% of online tweens have parental permission to use the site

b)89% of online tweens are also friends with their parents on FB

c)70% of online tweens say their parents showed them how to use Facebook

d)57% claim they were helped by their parents when setting up one of their account

e)89% of tweens using Facebook have their parents’ permission to use

f)87% of parents place limits on online usage

g)53% of parents remove online devices from tweens bedrooms at night

h)49% of online tweens are frustrated by these rules

A disturbing trend on the rise among tweens is their apathy towards their own online safety.

i)58% of the surveyed tweens use risky / low level security passwords online.

j)Almost half of the tweens surveyed share information about themselves over FB (41%)

It is not uncommon for tweens to be exposed to online nastiness; however, a good thing is that they are not passive observers.

a)12 year olds are more likely to have seen nasty comments online than 8 year olds (33% vs. 16%)

b)1 in 4 (27%) of online tweens has seen as nasty common directed at them or a friend online, While 21% did nothing , most of the tweens who have witnessed online cruelty either told a friend (49%), told parent (46%), told teacher (20%), told family member(20%) or someone else or looked onto internet for help rather than doing nothing

They are becoming more trusting of the virtual world to familiarise themselves with unknown people, in spite of being aware that it is risky

a)36% of online tweens have spoken to someone online that they didn’t previously know

b)12 year olds are more likely to chat with strangers than 8 year olds (40% vs. 25%)

c)22% of online tweens have shared personal information online - 26% who did share this did not think it to be risky

Print Email Post Comment 
(Total Views: 714)

Infotech News
Mistral Announces Cloud Ready Platform For Industrial Automation
IBM Expands Cloud Footprint In India
Securifi To Make Middle East Debut At GITEX Technology Week 2015
Mumbai City FC To Partner With Fanmode In ISL-II
iGTB Announces Launch Of Release 16 At SIBOS 2015, Including Apple Watch Support And A.I. KYC
Most popular


Keysight Technologies Introduces Software Tool That Enables Deeper, Easier Debugging Of DDR4, LPDDR4 Devices
Zebra Technologies And Renesas Electronics America Deliver Internet Of Things, End-To-End Development Environment For Embedded Designers
Larson Electronics Releases A 6 Watt LED Flood Light With Magnetic Base
Renesas Electronics America And Verizon To Join Forces To Connect Things To The Internet
GameStop Takes A Stand! Closes Stores On Thanksgiving Day To Allow Customers And Associates To Enjoy The Holiday With Family And Friends
Research And Markets: Future Development Of Apple Force Touch - From The Perspective Of HMI Evolution
Orbital ATK Awarded $105 Million In Contracts For Medium And Large Caliber Ammunition
JDA Promotes Razat Gaurav To Chief Revenue Officer
Renesas Electronics America Simplifies Industrial Drives And Robotics Systems Development With New RZ/T1 Motion Controller Reference Kit
Mistral Announces Cloud Ready Platform For Industrial Automation


5 Things You Probably Didn't Know About Nexus 5X & 6P
5 Things You Probably Didn't Know About Nexus 5X & 6P
Surface Book, Microsoft's first-ever laptop is launched
Gmail Vs Outlook.com, Which One Is Better?
5 Hidden Features Of Instagram
Aircel's IoT contract bagged by Tech Mahindra
Germany pledges to invest $2.3 billion in India's solar energy development
Top 6 New Features Of iOS 9
8 Laptops That Rival Microsoft Surface Book
Top 5 WhatsApp Tricks That You Must Know!
Now get Apple iPhone 6S, iPhone 6S Plus on Flipkart
Windows 10 event: Devices launched by Microsoft
Top 5 Worst Apps Of All Time
Delhi police sends notice to Flipkart
Amazon & Flipkart sale to take place on same dates
Quantum Hi Tech Launches AHD Solutions Upto 2MP For Its CCTV HD Upgrades
FDI Policy to be simplified further


Top 5 WhatsApp Tricks That You Must Know!
Are you using WhatsApp to it's full potential? Here is how you can utilize all features of WhatsApp....
8 Laptops That Rival Microsoft Surface Book
It's not going to be easy competition for Surface Book....
Top 5 Worst Apps Of All Time
We all talk about interesting and useful mobile apps. Here is the list of worst ones!...
8 Best Android Marshmallow Tips & Tricks
Android v6.0 Marshmallow brings number of new features and shortcuts to mobile device....
Top 6 New Features Of iOS 9
iOS 9 brings new features and performance enhancements to iPhone....
5 Hidden Features Of Instagram
Here are 5 Instagram features that you may not have heard of!...
5 Things You Probably Didn't Know About Nexus 5X & 6P
Google's latest Nexus devices are manufactured by LG and Huawei....
Gmail Vs Outlook.com, Which One Is Better?
Gmail offers best features while, Outlook has most user-friendly and clean interface....
Top 5 New Features In OS X El Capitan
El Capitan is a upgrade worth having for Mac users....
9 Motorola Phones That Will Get Taste Of Android 6.0
Motorola is the first manufacturer to announce it’s plans for Marshmallow update....
5 Reasons That Suggest Google Is Becoming New Microsoft
In today's market, Google is under siege from all directions....
5 Ways Microsoft Office 2016 Can Make Your Life Easier
Microsoft Office 2016 is a comprehensive solution that is designed to make your work life easier....
5 Ways To Speed Up Your Mac
Sluggish computing experience is frustrating. Here are 5 ways to help you speed up your Macintosh computer....
5 Tips To Boost Your Home WiFi
You can get the most out of your home WiFi by using simple tricks....
5 Unique Features Of Microsoft Office 2016
Office 2016 brings tons of new features and apps to boost productivity of users....
  View All
Meet Pranjal Saxena, India's 21 Year Old Electronics Wizard
Milan Ondhia of EFYTimes was in a forthright conversation with the 21 year old Pranjal Saxena from New Delhi; an aspirant at the WorldSkills meet, in ...
“We Offer Managed Document Solutions To CIO And IT Decision Makers”: Canon
Manufacturing within the country will surely reduce the cost of our devices, but manufacturing can begin only if there is the desired eco-system and w...
“One Day The End User Can Open Up A Used Battery, And Use What’s Inside As Barbecue Sauce”
Of course that is not something currently possible, but what B&B Batteries does have are some secret recipes for their very specialised battery design...
We Wish To Procure All The LED Components Within India: Avni Energy
G. Gururaja, director, Avni Energy Solutions Pvt Ltd, shares his views about the expanding LED industry in the Indian market and the company's plans i...
We Have Registered 50 Per Cent Growth In The Last Two Years: Arihant Lighting
Apart from LEDs, Arihant is associated with the promotion of renewable energy in India and therefore, manufactures various energy saving products....
  View All
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
View All
IFA 2014
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
View All
19th Consumer Electronic Imaging Fair To Be Held On ...

View All

home archives contact us advertise with us
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
Electronics Annual Guide
EFY Awards
Linux & Open Source
Consumer Electronics
Science & Technology
EFY Techcenter

Educational Kits
© Copyright 2015 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions