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Flytxt Platform Recognized As ‘Exemplar’ In NASSCOM’s Product Excellence Matrix For Marketing Analytics
 
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Flytxt Platform Recognized As ‘Exemplar’ In NASSCOM’s Product Excellence Matrix For Marketing Analytics  
 
   
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Wednesday, November 27, 2013 Flytxt, today announced that its platform NEON has been positioned in the ‘Exemplar’ quadrant of NASSCOM’s Product Excellence Matrix for Marketing Analytics applications. Flytxt platform is the only one to get featured in the ‘Exemplar’ quadrant of the matrix. NASSCOM in partnership with Frost & Sullivan has rolled out the ‘Product Excellence Matrix’ initiative to benchmark Indian software products across categories like Business Intelligence and Marketing Analytics. The matrix was created after evaluating more than 60 software products in Analytics domain based on criteria like product innovation and roadmap, go to market strategies, client references and business model.






“We are honored to receive this recognition for our flagship platform NEON from NASSCOM and Frost & Sullivan”, said, Mr. Abhay Doshi, V.P Product and Marketing, Flytxt. While elaborating on Flytxt’s product vision, he added, “CSPs have huge amount of subscriber information generated at varied rate in a wide range of formats, pertaining to almost 90% of global population. Our vision is to enable CSPs to generate more than 10% economic value, leveraging on their unique information asset. Our platforms not only integrate any and all data to derive insights, actions and recommendations, but also facilitate man-machine collaborated decisioning and online experimentation to enhance marketing agility and generate measurable economic value across business workflows.”

Flytxt’s Big Data Analytics powered customer experience, revenue management and mobile advertising solutions enable CSPs to generate incremental revenue, reduce customer churn, enhance customer experience and create new revenue streams. The company has generated 2 to 7% economic impact for clients till now leveraging its Big Data Analytics powered solutions and unique CTE (Consulting, Technology and Execution) based service delivery model.



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