EFY Times  
Saturday, October 25, 2014

 
GO
 
 

Univision’s First Fully Dedicated Over-The-Top Network Launches At TheFlama.com
 
Home >> Electronics >> Technology
 
Univision’s First Fully Dedicated Over-The-Top Network Launches At TheFlama.com  
 
   
Rate this news:  (0 Votes)
Thursday, April 17, 2014 Univision Communications, Inc. (UCI), the leading media company serving Hispanic America, and Bedrocket, a leader in digital programming and innovation, announced today the official launch of Flama, available at TheFlama.com. Flama is UCI’s first fully dedicated over-the-top network providing premium English-language video programming for 15 – 30 year olds who are inspired and entertained by the Latin culture that is influencing today’s younger generation. A slate of five new original series premiering this week include a docu-series featuring 17-year-old hip-hop artist Becky G, a soccer-themed mockumentary show, a weekly show starring music expert and professional hype man D-stroy, a review series with Flama’s unpredictable and unapologetic resident grandmother aka Abuelita, and a short-clip series starring comedian and character extraordinaire Johnny Sanchez.






TheFlama.com features established and emerging stars across comedy, music, sports and lifestyle verticals. In support of the exploding Latino creative community, Flama is a network for discovering and sharing original and curated video. It is dedicated to providing access to talent and stories made by, for and with Hispanic millennials.

“Flama is working with talent and storytellers that connect with young Hispanics through a shared experience, a point of view, and sometimes simply a passion for llamas,” said Steven Benanav, general manager of Flama. “We’ve created a network for our audience to discover and share great programming that includes original series and the best curated material from the Internet.”

In addition to working with talent that is directly related to Flama’s target audience, the network engaged leading Latino stand-up comedian Al Madrigal (“The Daily Show”, "About A Boy") as an early adviser.

"While other companies have set out to attract young Latinos and treat them like a homogenous group, from Flama's inception, the network has been staffed by Latinos of all backgrounds who are making quality content for what is actually a diverse group," said Al Madrigal. "This more legit approach is what sets Flama apart and will lead to its success."

Flama also announced the addition of Alexis Tirado, managing editor for TheFlama.com, who was previously at MTV Networks, and Yamin Segal, director of programming & production for Flama, creator of indie web series East Willy B.

"There was no question in my mind to work with Flama, I would feel FOMO if I didn’t," said Alexis Tirado, managing editor for TheFlama.com. "For young Hispanics, there's no one place online for entertainment that is created for us and by us, so to take my experience and apply it to a pioneering new site is a crazy dream come true. Plus, my parents actually approve of this job, even if they don’t get the programming."

TheFlama.com launches with partner Trojan™ Brand Condoms, which has sponsored an exclusive series set to premiere in Summer 2014. Details on the series will be made available at a later date.

“As the most trusted name in sexual health for more than 90 years, Trojan™ seeks to empower the Hispanic audience to take ownership of their sexual health,” said Bruce Weiss, Vice President of Marketing for Trojan™ Brand Condoms. “We are very proud to support this innovative series and hope to use it as a vehicle to spark an open and honest dialogue about the importance of using a condom each and every time.”

Original Programming

With original and curated comedy, music, lifestyle and sports programming, new series premiering this week include “Super Accurate Soccer History,” “Left Unattended with D-stroy,” “Drop the Mic with Becky G,” “Abuelita’s Review,” and “The Johnny Sanchez Show.”

“Super Accurate Soccer History”

As a precursor to World Cup 2014 Brazil, this mockumentary style show features made up soccer stories that are so ridiculous, they have to be true. In the six-episode series, comedians and well-known soccer players narrate the incredible soccer stories of famous events and legends never heard about previously.

“Left Unattended with D-stroy”

A weekly, high-energy series, featuring D-stroy Melendez, viewers will be invited into D-stroy’s inimitable brand of comedy on trending topics. Complete with humorous interludes and interviews with music’s biggest influencers, including rapper Ice-T, DJ Premier and producer Just Blaze, D-stroy covers top events, bloopers and recommendations on some of the best and most random topics facing today’s society.

“Drop the Mic with Becky G”

Follow 17-year-old hip-hop artist Becky G through the ups and downs of making it in the music industry and rising to stardom, while staying grounded through her family and friends. Cut to the rhythm of a music video, each episode of this six part docu-series is a moment of Becky G’s musical time capsule on her journey to success. Using Becky G’s narration, the series gives her more than 3.2M fans a peek into her personal diary.

“Abuelita’s Review”

Flama’s resident 83-year-old grandmother, Abuelita, shares her wisdom with viewers in a six part series where she reviews today’s top products, from electronics to food. With an unapologetic opinion, Abuela shares historical anecdotes of the years when things were ‘better.’ The series stars Altagracia Guzman (“Raising Victor Vargas” and “I Heart Huckabees.”)

“The Johnny Sanchez Show”

Get into the mind of comedian and character extraordinaire Johnny Sanchez (“MADtv,” “Happy Feet”) as he shares his humor and spot-on impressions in a fun, off-the-wall, short-clip series.



Print Email Post Comment 
(Total Views: 224)
 
Share

 
 
Electronics News
   
HyperSound Virtual Reality Audio For Retail To Be Showcased At Shopper Marketing Expo 2014
TI Continues To Scale Sophisticated Innovation Into ADAS Solutions For Entry- To Mid- Level Automobiles
OIO Brings Maximum Audio Experience To iPad Air 2 Users In Kickstarter Launch For Amp iPad Speaker Case
LG's New AC Solar Module Delivers Max Performance, Installation Flexibility
Tektronix MDO3000 Named Editor's Choice By Embedded Computing Design
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

New White Paper From Boyd Corporation Discusses Noise And Vibration Analysis And Control
ASSET InterTech And Mentor Graphics IJTAG Interoperability Empowers Two-Way Validation Flow Between Chips And Boards
Pixability Announces Industry’s First Programmatic YouTube TrueView Optimization Platform
AEG Power Solutions: Strengthens Team With New Sales VPs
Altium And Aras Partner For Next Generation ECAD/MCAD Collaboration In PLM Environments
SBI Launches ‘mPassBook’ Facility In ‘State Bank Anywhere’ Smart Phone Application
HyperSound Virtual Reality Audio For Retail To Be Showcased At Shopper Marketing Expo 2014
Renesas Electronics Europe Announces Wireless M-Bus Solution That Adds Communications To Metering Applications
DSP Group Introduces ULE For IoT Applications Over Intel(R) Puma(TM) 6-Powered Home Gateways
Global Wearable Electronics And Technology Market Outlook 2020: Adidas, Apple, Sony, Fitbit, Jawbone & Nike Dominate The Market
 
   

Weekly

Android 5.0 Lollipop: 10 Most Exciting Features
Drupal Fixes SQL Injection Flaw In Version 7.32
Cloudera And Red Hat Forge Big Data Alliance
5 Ways In Which NFC Can Transform Your World!
Top 10 Flaws Of Hadoop That Are Seriously Annoying!
GPS Technology: Know The Basic Facts
MongoDB Recognized As The Only “Challenger” In The Gartner 2014 Magic Quadrant For Operational Database Management Systems
Top 8 Books On Hadoop Technology
Top 10 Big Data Technologies Of Present Times
Intex Aqua Style X And WIIO Wi5 Exclusively Available On ebay.in
AIC SB122-TO Offers 8Bay NVMe PCIe SSD Server Solution In 1U
Get Notified Instantly Of Important Changes Happening On Your WordPress
HTC Launches Desire 516C In India @ Rs 12,990
OFS CEO Rich Napoli Wins NJTC CEO Of The Year Award
Google Keyboard Update Brings Eight Regional Languages Support
3D Printing Technology Leads To Innovation Of Prosthetic Hand For Kids
 
   

Overall

Agility Systems Deals in:

Document Management System for law firms
Features
Top 8 Books On Hadoop Technology
Let's discuss 8 best books to learn Hadoop and how to get started with it....
20 Tools And Resources For Building And Testing Regular Expressions
Here we'll provide a list of 20 best tools and resources which will help you in writing regular expressions in a more streamlined way....
10 Scariest Hacking Incidents In The World!
A detailed report about the scariest side of hacking was recently released by WebHostingBuzz which gives us a list 10 scariest hacks and also possibi...
8 Best SVG Tools For Web Developers
There are some useful SVG tools which will of great help for any aspiring SVG developer. Take a look at the 8 best ones....
Top 8 Resources To Get Started With Go Programming Language
Go is a very well-structured language which has a syntax like the C language and it's very easy to learn....
Top 10 Big Data Technologies Of Present Times
Over last few years Big Data technologies are getting due attention and there are several trends and innovations in this space in recent times....
Top 10 Unexplored Areas In Java Programming Language
Here we will give you a list of 10 most unexplored areas of Java....
10 Best Practices An Independent Developer Should Follow!
Being an independent developer means you have to think beyond coding, about all partnerships and business prospective too....
10 Necessities For Modern Cloud Storage System
Here we will present a list of 10 requirements in the new generation cloud storage system of the 21st century....
10 Technologies Transforming Developers' World!
Here we'll discuss top ten technologies which are changing the nature of programming....
Ubuntu Turns 10! Here's All You Should Know!
On the occasion of 10th anniversary of Ubuntu, let's take a look at brief history of this renowned desktop distribution....
Android 5.0 Lollipop: 10 Most Exciting Features
Since the preview, Google has added lots of new features to the final release of the latest Android version. Here we will discuss top 10 features of m...
GPS Technology: Know The Basic Facts
Let's take a look how this GPS technology is operated in our daily uses....
10 Best Open Source Web Application Security Scanning Tools
Here we'll provide you with a list of 10 open source tools which are used to detect security vulnerabilities in web applications....
5 Ways In Which NFC Can Transform Your World!
Let’s have a look at 10 ways how NFC can actually rock your world in the near future....
 
  View All
Dialogue
 
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
Switching To Tizen Doesn’t Mean We Are Abandoning Android: Samsung
The company has worked to build Tizen up from scratch and has now introduced it to developers and the general public with its latest range of wearable...
Venturing Into The Cloud? Develop A Customised Cloud Strategy First!
Diksha P Gupta speaks to Rushikesh Jadhav, cloud evangelist, ESDS Software Solution Pvt Ltd, on how the cloud has changed the way compan...
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions