EFY Times  
Wednesday, January 28, 2015

 
GO
 
 

TRI*M Digital Reputation Manager Launched
 
Home >> Infotech >> Technology
 
TRI*M Digital Reputation Manager Launched  
 
   
Rate this news:  (0 Votes)
Tuesday, September 20, 2011 TNS, the world’s largest custom research company, today announced the introduction of its TRI*M Digital Reputation Manager, designed to help companies to understand the drivers of reputation in a digital environment and tailor their communications approach to protect and strengthen their corporate brand.

“Consumer engagement with social media has led to a massive change in the way companies need to manage their corporate reputation to maximise the opportunity to drive advocacy and supportive stakeholder behaviour. We developed TRI*M Digital Reputation Manager to help companies cut through the noise of online conversations to understand the exact topics and engagement strategies that really will support business objectives.” said Peter Pirner, Global Director Stakeholder Management.





Parijat Chakraborty, Senior Vice President, TNS India said, “The challenge of measuring and managing online buzz is equally high for global or local brands. High population in India together with ever-increasing internet penetration, make the job of online reputation management a real tough one. The absence of a reliable system forces many custodians of brands act as a mere spectator. With this new introduction from TNS, the industry now has a solid reliable system to monitor, measure and manage the online buzz around a brand or company.”

Building on TNS’s long history as leaders in stakeholder management research and corporate reputation benchmarking, the TRI*M™ Digital Reputation Manager identifies the exact drivers of digital reputation for an organisation and makes precise recommendations of actions that will support long-term growth. Applying the suite gives companies the insights they need to proactively manage their corporate reputation online and offline, by:

· Identifying - Advanced social media screening to understand what is being discussed about a company online, the frequency of individual themes and issues, where the discussion takes place and the sentiment of these conversations.

· Evaluating – Applying the world leading, TRI*M Corporate Reputation to online conversations identifies the topics - both positive and negative - that will impact on a company’s corporate reputation among key audiences, identifying the need for action and the priority topics that will protect and strengthen corporate reputation.

· Managing – Digital Lifestyle segmentation based on TNS’s Digital Life, the world’s most comprehensive study into digital attitudes and behaviours, gives a deep understanding of the digital attitudes of the company’s target groups and how they behave online, leading to precise recommendations about the digital channels and engagement strategies for corporate communication.

Steffen Hermann, Senior Reputation Advisor from the Global TRI*M Centre adds: “With this new integrated solution, we are drawing on our strong heritage in stakeholder management research and comprehensive insights into the way people behave online, to give companies precise recommendations on the digital touchpoints and conversations they should participate in to protect and strengthen reputation and drive advocacy with their key stakeholders.”

The TRI*M Digital Reputation Manager draws on TNS’s corporate reputation benchmarking database with over 1,700,000 interviews across 16 individual stakeholder groups, such as potential customers and employees, journalists, investors and the general public. It is completely integrated with TNS Digital Life, the most comprehensive and holistic study of on-line behaviour and attitudes ever. A snapshot of the findings can be found at www.discoverdigitallife.com



Print Email Post Comment 
(Total Views: 1050)
 
Share

 
 
Infotech News
   
A New Browser Is Here For High-Volume Users – Vivaldi!
Java Is The Biggest Security Risk For US Computers!
IBM Rubisshes Reports Of 1,00,000+ Layoffs
Facebook Denies Cyber-Attack, Confirms Technical Glitch Caused Outage Yesterday!
Xiaomi Mi 4 Smartphone Set To Launch In India Today!
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Weekly

10 Must-Have Android Widgets!
10 Must-Have Android Widgets!
Dropbox App Finally Debuts On Windows Phones And Tablets!
Top 7 Raspberry Pi Alternatives!
Windows 10 Flagship Smartphone To Launch This Summer!
Top 5 Arduino And Raspberry Pi Projects You Must Try!
8 New Things To Check-Out In SUSE Linux 12!
10 Most Disastrous Linux Malware Attacks!
6 Products To Protect Your Digital Privacy!
Top 10 Open Source Mobile Tools For Workplace
Top 5 Tech Deals On This Republic Day Weekend!
Microsoft HoloLens Device To Become A Part Of Mars Explorations!
Hybrid Pulls Ahead As Cloud Computing Reaches Maturity, Oracle Research Finds
8 Tips To Improve Cyber Security This Year!
WhatsApp Now Available On Web Browser!
Follow These Steps To Avail WhatsApp On Your Desktop!
Now, Transfer Money Using Twitter With ICICI Bank!
 
   

Overall

Features
10 Budget Smartphones With Maximum Battery Life!
Here is the list of affordable Android smartphones under Rs 10,000/- that promise long lasting battery life....
8 Technologies That Tick-Off Linus Torvalds!
Linus Torvalds hates certain technologies for various reasons. Here are eight such technologies and his public statements about them....
10 Fresh Tools For Web Developers
Web designing is challenging but there are tons of frameworks and tools available to simplify the task of developers. Here is list of ten latest tool...
10 Gadgets That Can Empower Women Around The World!
Low-tech gadgets can make great difference for women in developing countries. Here are ten such gadgets that can make real difference in lives of wome...
5 Ways Big Data Can Affect Your Business!
Business leaders understand the revolutionary force of Big Data but this can be a disruptive threat for all businesses out there....
8 Smartphones That Got Price Cut In India!
Here is the list of top eight high-end smartphones that recently received price cut....
E-Commerce Companies To Hunt For Passive Talent Now!
The hottest segment in the industry is adopting to new strategy to fill job positions....
10 Reasons To Adopt To Remote Working!
Remote work is disrupting concept for the traditional tech industry which follows 9-to-5 grind. Here's why it needs to be changed! ...
Top 5 Tech Deals On This Republic Day Weekend!
All e-commerce sites are running Republic Day sale. Here are top five tech offers from the sale....
Top 10 Data Recovery Tools For Linux
There are many chances that make your system crash and you are not able to recover your precious data again. Here are ten data recovery tools for your...
9 Facebook Features That You May Not Have Heard Of!
Here is the list of nine cool features of Facebook that are not-so-popular....
Top 10 Quad Core Processor Powered Smartphones In India
Here is the list of ten popular Android smartphones that come with quad-core processor....
10 Must-Have Android Widgets!
Here is the list of ten Android widgets that can boost your productivity....
Top 5 Arduino And Raspberry Pi Projects You Must Try!
Open hardware projects let you understand the components that power the computing device. Here is the list of top 5 open hardware projects based on Ar...
6 Products To Protect Your Digital Privacy!
These six tools can help privacy concerned users to leave as little trace as possible while using internet connected technologies....
 
  View All
Dialogue
 
“Elcom Plans To Build A New State Of The Art R&D And Manufacturing Unit In Maharashtra", Reveals MD Girish V Vaze
Starting out as a small business to cater to the industry’s need for import substitutes, Elcom International has grown to be a leader in the field of ...
Delta Magnets Ltd To Enter Into JV With Chinese Company!
The company had partnered with TDK Japan for technology transfer to manufacture magnets in India....
"Littelfuse Is Growing At Around 20-25 Per Cent In India And Expect That To Continue", Predicts VP Deepak Nayar
On the electronics side, Littelfuse has registered an 8-10 per cent growth, year on year....
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2015 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions