EFY Times  
Sunday, March 01, 2015

 
GO
 
 

TRI*M Digital Reputation Manager Launched
 
Home >> Infotech >> Technology
 
TRI*M Digital Reputation Manager Launched  
 
   
Rate this news:  (0 Votes)
Tuesday, September 20, 2011 TNS, the world’s largest custom research company, today announced the introduction of its TRI*M Digital Reputation Manager, designed to help companies to understand the drivers of reputation in a digital environment and tailor their communications approach to protect and strengthen their corporate brand.

“Consumer engagement with social media has led to a massive change in the way companies need to manage their corporate reputation to maximise the opportunity to drive advocacy and supportive stakeholder behaviour. We developed TRI*M Digital Reputation Manager to help companies cut through the noise of online conversations to understand the exact topics and engagement strategies that really will support business objectives.” said Peter Pirner, Global Director Stakeholder Management.





Parijat Chakraborty, Senior Vice President, TNS India said, “The challenge of measuring and managing online buzz is equally high for global or local brands. High population in India together with ever-increasing internet penetration, make the job of online reputation management a real tough one. The absence of a reliable system forces many custodians of brands act as a mere spectator. With this new introduction from TNS, the industry now has a solid reliable system to monitor, measure and manage the online buzz around a brand or company.”

Building on TNS’s long history as leaders in stakeholder management research and corporate reputation benchmarking, the TRI*M™ Digital Reputation Manager identifies the exact drivers of digital reputation for an organisation and makes precise recommendations of actions that will support long-term growth. Applying the suite gives companies the insights they need to proactively manage their corporate reputation online and offline, by:

· Identifying - Advanced social media screening to understand what is being discussed about a company online, the frequency of individual themes and issues, where the discussion takes place and the sentiment of these conversations.

· Evaluating – Applying the world leading, TRI*M Corporate Reputation to online conversations identifies the topics - both positive and negative - that will impact on a company’s corporate reputation among key audiences, identifying the need for action and the priority topics that will protect and strengthen corporate reputation.

· Managing – Digital Lifestyle segmentation based on TNS’s Digital Life, the world’s most comprehensive study into digital attitudes and behaviours, gives a deep understanding of the digital attitudes of the company’s target groups and how they behave online, leading to precise recommendations about the digital channels and engagement strategies for corporate communication.

Steffen Hermann, Senior Reputation Advisor from the Global TRI*M Centre adds: “With this new integrated solution, we are drawing on our strong heritage in stakeholder management research and comprehensive insights into the way people behave online, to give companies precise recommendations on the digital touchpoints and conversations they should participate in to protect and strengthen reputation and drive advocacy with their key stakeholders.”

The TRI*M Digital Reputation Manager draws on TNS’s corporate reputation benchmarking database with over 1,700,000 interviews across 16 individual stakeholder groups, such as potential customers and employees, journalists, investors and the general public. It is completely integrated with TNS Digital Life, the most comprehensive and holistic study of on-line behaviour and attitudes ever. A snapshot of the findings can be found at www.discoverdigitallife.com



Print Email Post Comment 
(Total Views: 1061)
 
Share

 
 
Infotech News
   
Key Differences Between Comparator And Comparable In Java
9 Factors Why Bugzilla Is The Best Bug Tracking Tool
7 Sublime Text Packages For Front End Developers
6 Ways How Hackers Can Exploit IoT Products
9 Characteristics Of A Bad Software Engineer
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Weekly

Facebook Introduces Open Source Tool For Detecting Issues In Android Apps
Avnet Technology Solutions And Delta Energy Systems Partner To Deliver Cleaner, Greener UPS Solutions In Australia
Data Dynamics Expands Executive Leadership Team As Demand For Hybrid Cloud Storage Management Solutions Experience Significant Growth
Asus ZenFone 2 Coming To India In Q2!
Flipkart vs Amazon! Now It's About A Dustbin!
Union Budget 2015-16: Key Highlights
Keep Your Children Away From These 5 Apps And Websites!
10 Best Things About Working For Apple!
Windows Is More Secure Than OS X, iOS And Even Linux!
iGate Likely To Lay Off 5-10 Per Cent Of Its Workforce!
Android One Phones Get Android Lollipop Update In India
Mozilla Firefox 36 To Support HTTP/2 Protocol
eToro Chooses TelecityGroup’s Cloud-IX To Drive Innovation Via The Hybrid Cloud
5 Projects To Speed Up Python's Performance
MWC 2015 Round-Up: What's In Store From Sony, Asus, LG And Lenovo!
Graebert India Unveils First DWG-Based, Full CAD Solution For Android Tablets
 
   

Overall

Features
Key Differences Between Comparator And Comparable In Java
Even though both interfaces are used for comparison, there are some difference between them. Here are six major differences between the two important ...
9 Factors Why Bugzilla Is The Best Bug Tracking Tool
Here is why developers should consider using Bugzilla for squashing bugs....
7 Sublime Text Packages For Front End Developers
Here are seven best sublime text editors for front end developers....
6 Ways How Hackers Can Exploit IoT Products
IoT (Internet of Things) seems attractive but, it is not very secure. Here are six ways it can be the next biggest target of hackers!...
9 Characteristics Of A Bad Software Engineer
Are you a software engineer? Make sure that you don't possess following qualities in you....
8 Worst Phishing Scams Of All Time!
Here are the worst phishing scams which are also the most famous ones....
5 Usual Scam Trends Which You Can Face Anytime Anywhere!
There are some measures which need to be implemented to play it safe in this dangerous world....
PHP vs JavaScript (Node.js): Which Is Better And Why!
Here is a comparison between the two which shows how PHP and Node.js benefit developers in their own ways....
Important Cover Letter Tips From IT Managers
Here are important tips that you should consider while writing a cover letter....
8 Simple Tips To Boost Productivity At Work
Follow these simple rules to improve your productivity....
Portability And Enhanced Efficiency Are The Latest Features Driving The Spectrum Analyser Market
Like everything else in the world of electronics, spectrum analysers are also undergoing tremendous technological evolution...
In Market: The Latest Rework Stations
Nowadays, with technological advances, one system integrates all the necessary process steps, offering manual and automatic soldering, de-soldering an...
Eolane Bengaluru Lays Out A 3-Year Diversification And Growth Roadmap
In line with the firm’s strategy to diversify and innovate, various upgrades are being planned in infrastructure as well as systems certifications....
5 Projects To Speed Up Python's Performance
Here are five projects which have the potential to raise the bar of Python's performance....
6 Games For Chromecast Which Are Great Fun To Be Played On An Android TV
All these games can be played along with the family and groups. ...
 
  View All
Dialogue
 
We Have Registered 50 Per Cent Growth In The Last Two Years: Arihant Lighting
Apart from LEDs, Arihant is associated with the promotion of renewable energy in India and therefore, manufactures various energy saving products....
“Elcom Plans To Build A New State Of The Art R&D And Manufacturing Unit In Maharashtra", Reveals MD Girish V Vaze
Starting out as a small business to cater to the industry’s need for import substitutes, Elcom International has grown to be a leader in the field of ...
Delta Magnets Ltd To Enter Into JV With Chinese Company!
The company had partnered with TDK Japan for technology transfer to manufacture magnets in India....
"Littelfuse Is Growing At Around 20-25 Per Cent In India And Expect That To Continue", Predicts VP Deepak Nayar
On the electronics side, Littelfuse has registered an 8-10 per cent growth, year on year....
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2015 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions