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Standard Forays Into Copper Flexible Cables Biz
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Thursday, February 09, 2012:
Standard, a brand of Havells India Ltd, a US$1bn plus company, today announced its foray into “Copper Flexible Cables” biz in Indian Market. The company is introducing a range of “High Temperature Resistant (HTR) Flame Retardant Cables” that is designed confirming to national and international standards.
Standard (HTR) FR cables are specially designed to sustain high temperature rise that occurs when the voltage is low but the current passing through wires is high leading to a rise in temperature of the conductor. Ordinary wires cannot sustain such system abnormalities and may lead to risk of short circuit and serious fire hazards. The company has integrated special technology in manufacturing cables which is rated for 10 % higher current carrying capacity and can withstand high temperature rise even during the worst overloading conditions.
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Commenting on entering cables market, Mr. Anil Gupta, Havells India Limited, said, “We are very excited to introduce Standard Copper Flexible Cables range in the Indian market. This is yet another endeavour from our end to provide our customers with a wide range of products that are designed to meet the exacting international standards delivering a high degree of reliability and safety.”
The HTR Flame Retardant Cables range is available in four variants for different applications – PVC Insulated Single Core HTR FR Copper Conductor Industrial Cables (Unsheathed) 1100 Volts, PVC Insulated Multicore Round HTR FR Copper Conductor PVC Sheathed 1100 Volts, Co –Axial TV Cables, Telephone Switch Board Cables.
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