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Ericsson Launches Smartphone Network Optimization
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Tuesday, February 28, 2012:
Growing consumer demand for constant mobile connectivity is presenting operators with excellent revenue opportunities, but operators also face the challenge of ensuring their networks can handle the high level of data traffic while maintaining service quality and an outstanding end-user experience. People want to be able to access social media, news, games, apps and other content all the time, no matter where they are. Ericsson's Smartphone Network Optimization offering, which is being launched at Mobile World Congress in Barcelona, helps operators to meet these challenges.
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"With Smartphone Network Optimization, we work with the operator to proactively plan for smartphone introduction and network expansion to achieve a network design and evolution that provides the best possible network performance - while maintaining cost efficiency," says Eva Elmstedt, Vice President and Head of Product Related Services at Ericsson. "High-quality network performance is essential for operators to attract and retain smartphone subscribers."
Working with leading operators in smartphone-centric markets, Ericsson has established substantial experience, capabilities and tools including the following services: smartphone and mobile broadband audits, border optimization, capacity planning, and radio and transport optimization.
A new Ericsson ConsumerLab report shows that faster connection speed is the main factor that would cause advanced mobile broadband users in the US to increase their use of data services. Overall, 46 percent of such users cited this reason, saying they wanted shorter waiting times while browsing. The second and third most important factors named were longer battery life and better network coverage - and an optimized network would address all three of these top factors.
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