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Synchronica Introduces Pay-as-You-Grow RCS As A Service
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Synchronica plc, the global innovator in mobile messaging solutions, today launched Synchronica RCS as a Service, a pay-as-you-grow solution for mobile operators wishing to roll out a fast and cost effective RCS (Rich Communications Suite) service.
Synchronica's solution is based on technology from NewPace and follows last week's announcement of a partnership deal between the two companies for the development, sales, and marketing of NewPace's RCS platform
By using Synchronica's hosted RCS service, mobile operators can avoid the need to implement their own, costly IMS core network and can instead undertake a more cost-effective and accelerated rollout to subscribers.
Synchronica RCS as a Service also allows groups of mobile operators in one country to benefit from a joined-up RCS experience, irrespective of whether they have all deployed an IMS core, by launching their services simultaneously to enable cross-network messaging between subscribers.
Synchronica's service, which is fully controllable by the mobile operator, provides a viable safeguard to competitive threats from the over-the-top (OTT) direct-to-user players, such as WhatsApp and Google.
An industry standard defined by the GSMA, RCS provides the specifications to unify popular communications channels, such as voice, presence, status, instant messaging (IM), SMS, buddy lists, media sharing, conferencing, and video chat into a single service accessible from the mobile handset.
Synchronica's solution enables mobile operators to rapidly deliver a service based on an RCS-e application server which is fully compliant with version 1.2 of the RCS-e specification. Synchronica will continue to upgrade the service to comply with future iterations of the RCS specification as these become available.
Provided as a hosted option with a clear migration path for future deployment into a mobile operator's own premises, Synchronica's solution enables a mobile operator of any size to cost-effectively provide RCS without upfront capital outlay. Synchronica RCS as a Service does not require mobile operators to purchase, install, or maintain additional hardware equipment or to procure software licences.
"Synchronica's RCS as a Service provides mobile operators with a unique opportunity to cost-effectively change the way we use our mobile phones", explains Kim Hartlev, Chief Technical Officer at Synchronica. "With our solution, operators don't need to invest in an IMS core, and from our global data centers, they can rapidly introduce their service within twelve to 16 weeks."
Synchronica RCS as a Service provides full server and client interoperability with Unity, Synchronica's flagship mobile messaging platform, enabling operators to offer full RCS functionality that can be enhanced with Unity's unified messaging support for external portals and social networking communities.
The solution also enables operators to reuse their existing infrastructure with built-in interconnection to legacy communities and service platforms.
"We believe that operators shouldn't have to abandon legacy investments as a means of deploying new technology", continues Hartlev. "At the same time, we recognize that RCS is an evolving standard which will face regular technical revisions. Because Synchronica's solution is hosted on behalf of the mobile operator, it's easy for us to deploy software upgrades as the RCS-e specification evolves, keeping the mobile operator's service fully up to date without facing additional costs."
A demonstration of Synchronica RCS as a Service is available in hall 2, stand 2A37. Operators can also enjoy a no-obligation time-limited trial in which to test and evaluate the service.
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