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Sony India Launches World’s Fastest 12 fps Continuous Shooting Camera
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Monday, May 28, 2012:
Sony India expands its range of interchangeable lens camera, by launching Alpha 77. The newly launched camera comes with a new A-mount model appealing to advanced amateurs and serious photo enthusiasts. Alpha 77 is the fastest 12fps burst shooting for interchangeable lens camera with APS-C size sensor not only in its class, but in the world.
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Built on an advanced version of Sony’s award-winning Translucent Mirror Technology, the Alpha 77 features an entirely redeveloped 19-point autofocus system (AF) with 11 cross sensors and full-time continuous AF that delivers blazing speed. Working in tandem with Sony’s enhanced Exmor APS HD CMOS sensor (24.3 effective megapixel resolution) and newly developed BIONZ image processor, the Translucent Mirror Technology allows users to take sharp, ultra-low noise photos at a blistering 12fps, making the Alpha 77 the fastest interchangeable lens camera in the world. The Alpha 77 also has a broad sensitivity range of ISO 100 – 16,000 (expandable up to 50) and shutter speeds up to 1/8000, enabling amazingly sharp and noise-free photos to be taken under in any lighting conditions. Additionally, the electronic front shutter curtain achieves a class-leading minimum lag time of approximately 0.050 seconds, nearly matching that of much more expensive professional cameras. In real-world terms, the speed and accuracy of the Alpha 77 suddenly makes it possible for anyone to enjoy the thrill of capturing the perfect shot.
Sony has given the Alpha 77 the world’s first XGA OLED Tru-Finder™, providing the best resolution, contrast and responsiveness of any electronic view finder (EVF) on the market. The unprecedented 2,359k dots (XGA) resolution and 100% field of view gives users sharp, bright images without cutting off the edges of the picture, rivaling the performance of optical viewfinders found in much costlier pro-grade cameras. What you see through the viewfinder is exactly what you get in the final shot, giving users greater confidence in composing their shots.
For those who prefer framing their shots on a larger screen, the Alpha 77 is also the world first2 interchangeable lens camera to offer a fully articulated 3-way adjustable 3” Xtra Fine LCD screen, which offers high resolution (921k dots) and TruBlack technology for superb detail and contrast, making it possible to frame a shot from any angle for amazing versatility. The gap between the protective outer glass and underlying LCD (which features an anti-reflective coating and multi-coating) is filled with resin to significantly reduce surface reflections, improve visibility from wide-ranging viewing angles, maintain high contrast, and more accurately reproduce deep blacks.
Budding filmmakers will also benefit from a number of enhanced video capabilities in the Alpha 77. Thanks to the faster speed of the new BIONZ processor, users can now film can now film in both interlace and progressive including cinematic mode - 24p, 60i and 60p (NTSC), or 25p, 50i, and 50p (PAL) – another world’s first for an interchangeable lens camera with APS-C sensor. P/A/S/M modes are all selectable during video recording, giving users as much control as they need, whether they’re making a simple home video or a cinematic masterpiece.
Rugged design
The Alpha 77 was built to be rugged, with system-wide dust and moisture resistance and a robust magnesium body that can endure long hours spent shooting a range of environments. And, with 150,000-shot shutter release durability, the Alpha 77 is guaranteed to provide years of use.
Robust body with magnesium alloy panels
The robust body is built to withstand the tough usage habits of advanced amateurs. Both the front and back covers are comprised of lightweight, high-intensity magnesium alloy. Moreover the grip and front cover were cast to achieve extremely high body rigidity.
Dust and moisture resistance
The following dust and moisture countermeasures have been applied to the outer body and various controls to achieve a durable structure that withstands the tough usage of advanced amateurs:
• Sealing around the main buttons and dials
• A double-layered structure that enhances sealing effectiveness at all camera body openings including the media compartment and terminal area
The same high-level resistance to dust and moisture is maintained even when the camera is mounted with the new SAL1650 standard zooming lens, HVL-F43AM flash unit, VG-C77AM vertical shooting grip or other optional accessories.
Alpha 65 features
Alpha 65 is an advanced version of Sony’s award-winning Translucent Mirror Technology with a 15-point AF 3 cross-sensor system and full-time continuous AF, delivering fast shooting at up to 10fps. Meanwhile, Sony’s enhanced 24.3 megapixel Exmor APS HD CMOS sensor including the world’s first2 XGA OLED Tru-Finder™, providing the best resolution, contrast and responsiveness of any EVF on the market, also it has the 2-way adjustable 3” Xtra Fine LCD, which offers high resolution (921k dots) and TruBlack technology for superb detail and contrast. The adjustability of the screen makes it possible to frame a shot from a much wider range of angles for amazing versatility. With World’s First AVCHD Ver.2.0 (Progressive) Full HD Movie users can now film in both interlace and progressive including cinematic mode at 50p.
Alpha 57 features
Alpha 57 brings together a 16.1 mega pixel Exmor® APS HD CMOS sensor and the latest generation BIONZ™ engine by Sony to reproduce remarkably accurate images with extremely quick speed and stunningly low noise across a wide ISO 100–16,000 range. Meanwhile SteadyShot INSIDE image stabilisation delivers astonishingly blur-free images at shutter speeds approximately 2.5 to 4.5 stops lower than otherwise possible, enabling photographers to shoot excellent images when shooting indoors or in other low-light situations.
In addition, there is a choice of selectable high-resolution information displays with a wide viewing-angle to help you shoot with confidence, including a digital level gauge and framing grid. Information can be displayed either in the Tru-Finder™ or on the angle-adjustable 7.5 cm (3.0-type) Xtra Fine LCD.
All the three cameras are available across all Sony Centers and key camera stores in India.
Model Price ( in INR)
Alpha 77 Rs. 69,990
Alpha 77 ( with 16-105 Lens) Rs. 99,990
Alpha 65 Rs. 59,990
Alpha 57 Rs. 45,990
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