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Airtel Bags Exclusive Video Rights On Mobile Platform For UEFA Euro 2012
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Thursday, June 07, 2012:
Bharti Airtel, leading integrated telecommunications company with operations in 20 countries across Asia and Africa, today announced that it has bagged exclusive video rights on the mobile platform for the biggest soccer extravaganza of the year - UEFA Euro 2012. With this, 183 million plus Airtel mobile customers across India will have exclusive access to mobile and video content (including LIVE streaming) from UEFA Euro 2012 and choose from a wide range of services such as Go! Go! Go! Contest, LIVE feeds, SMS or MMS score updates, games, mobile magazine etc. To watch Euro 2012 matches LIVE on their mobile phones, Airtel customers can SMS ‘TV’ to 54321 and for LIVE scores SMS 'GOAL' to 54321 (toll free).
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Airtel mobile customers can enjoy exciting content from Euro 2012
· UEFA EURO 2012 LIVE STREAMING
o Description: Catch the live action of EURO 2012 on your smartphone.
o Activation: SMS TV to 54321 (toll free)
o Charges: Download: Nil, Subscription: Rs. 40 per week – 20 mins on 3G and 80 mins on 2G
· FOOTBALL MATCH DAY UPDATES PACK
o Description: Receive SMS updates on latest scorelines, goals, table standing, player quotes, fans reactions, off-field news and pre-match and post-match analysis. During matches, updates are sent before the start of the match, half-time and fulltime updates and the latest table standings.
o Activation: SMS GOAL to 54321 (toll free) / USSD – Dial *321*471# (toll free)
o Charges : Rs. 3 per match day
· CONTEST: GO! GO! GOAL CONTEST
o Description: The GO! GO! GOAL! Contest is football quiz
§ Football quiz based on Euro 2012
§ 3 questions daily on SMS toll free.
§ 01 Jun to 01 Jul 2012
§ Total Duration : 31 days
o Prizes: Daily Prize Sodexo Voucher for 2 ( Rs 1000/- each) / Weekly Prize Samsung Galaxy H/S (1 every week, worth Rs. 9000) / Bumper Prize All Paid Trip to Old Trafford (Manchester United) for 2 persons
· HALL OF FAME UPDATES PACK
o Description: Receive SMS updates on your favourite footballers. Get two SMS updates on the top footballers of all time
o Activation: SMS HOF to 54321 (toll free) / USSD – Dial *321*471# (toll free)
o Charges : Rs. 1 per day
· FOOTBALL MMS UPDATES PACK
o Description: Receive MMS and SMS updates on latest scores, pre-match and post-match analysis, off-field news and statistics. Customers subscribed to this pack will receive 2 MMS daily along with 6 SMS updates on the latest match scores, news and table standings.
o Activation: USSD – Dial *646*235# (toll free)
o Charges :Rs. 3 per day
· FOOTBALL WALLPAPERES, ANIMATIONS and VIDEOS on MOBILE:
o Description: Download and enjoy exciting and all the latest football wallpapers, animations on your mobile. Includes teams, footballers, WAGs, Best Goals, imagery etc
o Activation: Visit: http://airtel.igmobi.com/ar3/e12/
o Charges: Rs. 15 per video / Rs. 15 per wallpaper / Rs. 20 per animation
· FOOTBALL GAMES ON MOBILE:
o Description: - Download and enjoy exciting and all the latest football games on your mobile.
o Activation: Visit: http://airtel.igmobi.com/ar3/e12/
o Charges : Download: Rs. 99 per game
· MoFutbol, the mobile magazine
o Description: MoFutbol is India’s 1st Mobile Magazine on Football. Now enjoy high resolution photo and video stories on Euro 2012 on your GPRS enabled handsets via WAP, Video and SMS. With a simple user interface, MoFutbol is optimized for quick and attractive responses to ensure a greater viewing experience on your mobile.
o Activation: SMS MOCF to 54321 (toll free) / USSD: Dial *321*212# (toll free) / Visit http://mofutbol.com
o Charges :Rs. 2 per day
The biggest soccer event of the year, 2012 UEFA European Football Championship or UEFA Euro 2012 will be held from 8th June to 1st July 2012. Europe’s top 16 soccer teams (including Germany, England and Portugal) will be fighting for the Euro 2012 winner’s title during 19 power-packed matches that will span across 21 days.
The exclusive video rights for UEFA Euro 2012 continues to reinforce brand Airtel’s long term commitment to soccer and other sports that appeal to discerning urban youth audience of today.
For details visit www.airtel.in/soccer
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