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Ittiam Systems Strengthens Investment In Automotive Infotainment Sector
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Tuesday, June 26, 2012:
Ittiam Systems today announced that it is making significant investments to serve the Automotive Infotainment sector with its multimedia systems IP. For the year 2011-12, the number of products shipped to market by its automotive tier-1 customers embedding Ittiam multimedia IP crossed the important landmark of one million units. The cumulative customer shipments over the recent four year period have reached an impressive 2.5 million units based on unit royalties reported in addition to multi-million units of products for which bulk licenses were given by Ittiam.
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Founded in 2001, Ittiam has been a leading supplier of media processing and communication technologies for a wide range of applications including Smart Phones, Tablets, Video Communication & Networking Systems, Media Broadcast Systems and Wi-Fi Communication. The Automotive Infotainment market becomes a natural extension to its capabilities and offerings.
"In addition to high quality and performance expectation of multimedia systems, customers in the automotive infotainment sector look to software suppliers with track-record and capability to support them for the long-term. With our market proven suite of multimedia IPs and strong commitment over more than a decade, we are ideally positioned to expand in this market", commented Rohit Bhuva, Vice President of Business Development, Ittiam Systems.
Madhu Parthasarathy, who was earlier General Manager of DSP and Multimedia Division of Wipro Technologies, has joined Ittiam as the General Manager of its newly formed Automotive Business Unit. The team has ramped up quickly with several experienced professionals selected from the industry. The product offerings cover Audio, Image, Video and Communication Systems for several combinations of hardware and software platforms, with an emphasis towards green solutions.
"The future automobile is the next major hub for technology convergence after mobile and home markets. With the formation of a dedicated business vertical, we are reinforcing our commitment to serve this market. We will fine-tune our business and support processes to meet the special needs of customers in this space", said Srini Rajam, Chairman and Chief Executive Officer of Ittiam Systems.
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