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Sun Direct Adds 9 New English Entertainment Channels On Its Platform
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Friday, June 29, 2012:
Sun Direct Pvt Ltd, one of India’s largest direct-to-home (DTH) service providers, introduced new additions to its offering by customizing the entertainment as per the desires of the Subscribers. Sun Direct Launches the new ‘WORLD PACK’ which has 9 world-class English entertainment channels in addition to all the channels available on the regular South Value pack and Cinema Plus at just Rs.199 per month (inclusive of all taxes). The 9 new channels included in this new ‘World Pack’ are Star Movies, HBO, Zee Studio, Sony Pix, AXN, Discovery, Animal Planet, NGC and BBC World. Clearly targeting the urban customers who need world class English entertainment while not missing out on the core regional language channels, Sun Direct has proved yet again that it is the best when it comes to reading customers’ needs and tailor-making an offer that is hard to resist. The World pack is currently offered as an upgrade pack to existing customers.
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It’s a great time for sports fans too, as Sun Direct has also launched a “WORLD PACK + SPORTS”; this is offered as an acquisition pack to the new customers at the rate of 1590 for 1 month and 2250 for 4 months subscription and existing customers can buy in the offer at 249 for 1 month. Customers can choose any two sports channels under the plan - Star Cricket + Star Sports or Star Cricket + ESPN channels.
Sun Direct also increased its HD channel offerings with the addition of Star Movies HD & Zee Studio HD at no extra cost thereby doubling the entertainment value at zero cost.
Speaking on this occasion, Mr. Mahesh Kumar, CEO, Sun Direct says, “We have always been quick to spot a gap in the existing entertainment offerings and the new ‘World Pack’ is tailor made to address the city customers who are looking for world-class English channels which retaining the core regional / language channels. The icing on the cake is the additions of two new HD channels which will increase the quality of entertainment value to the customer.”
On a constant drive to provide better value and service to its subscribers and recognized for its ‘think regional: go national’ theme Sun Direct has slightly modified it to now include ‘think regional: go metro’ thereby redefining the entertainment quotient of urban customers while retaining the core values of regional entertainment basket. This new pack is sure to address the complete entertainment needs of the entire family in urban markets.
As always, Sun Direct has proved yet again that it is the best when it comes to reading customers’ needs and tailor-making an offer that is hard to resist. These new offers are open for both new customers as well as existing customers.
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