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Online Retailers Adopting Virtual Technology For Customer Interface
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Tuesday, July 17, 2012:
Online retailing is becoming the more reliable channel in present times. Though the traditional high street shopping format remains appealing, but the fact remains to be that convenience and cost are at the core of retail, and online retailers using augmented virtual technology hit these areas in full force. Virtual technology is a relatively new concept which is slowly becoming more available on various shopping websites.
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Lenskart.com, India’s first and leading ecommerce platform for eyewear, re-invented online shopping by introducing the Virtual Mirror, which enables customers to “try on” accessories while browsing the website. It has made what most Indian Shoppers thought of as impossible, a virtual reality now. With every pair or glasses you like, you now have the option to try it on. The Virtual Mirror is literally your online mirror and is custom made for LensKart subscribers to have the most fulfilling and doubt free shopping experience.
Online retailer Zovi.com has launched a virtual trial room called “Zovi Eye.” The company claims that the technology will help buyers make a purchase decision as they view themselves in their desired apparel via an interactive web-cam application. Zovi has lined up a couple of similar technological innovations for the near future. India’s leading home décor portal, Kingschest.com has introduced a virtual application where in anticipation you can imagine your future room by designing it in simple steps. You can select a room or exterior from the catalog of photos on the application; apply colors and products to a variety of surfaces in the photo and share the photo on your social networks.
Taking form in different ways, various virtual technology features allow the consumer to gauge if the style and the fit are an appropriate match before adding it to the virtual shopping cart of a web store. With virtual technologies, shopping online is now easier and more popular than ever for physical goods.
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