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ZengaTV Ropes In Parle Wafers As The Title Sponsor For The Ongoing India - Srilanka Series For Its Mobile Platform
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Friday, August 03, 2012:
ZengaTV, pioneer and leader in mobile video streaming which recently announced its winning the exclusive mobile rights for India-Srilanka series has roped in Parle Wafers as the title sponsor for the series.
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According to Shabir Momin, MD & CTO of ZengaTV “this is a very exciting moment for us as we not only bagged the rights to telecast the 5 One day International’s and 1 T20 International match of the ongoing India - Srilanka series but we also have got Parle Wafers to be the title sponsor of the series. Under the deal Parle Wafers will advertise in between over’s as pure FCT and also on Action Replay and Super 4’s mirroring the traditional TV model of advertising and this alternate platform gives a choice to the brands to consider while they strategize their marketing and advertising plan.
Announcing the sponsorship, Mr. Abhishek Joshi, CEO, ZengaTV, said “this tie-up with Parle Wafers is an important addition to our already existing advertiser bouquet and we strongly feel is that there is enough space for every brand to advertise on the mobile TV platform and this will be very hard to ignore when they launch their future brand campaigns. Zenga TV which currently is on a very high growth trajectory is proof that this is a serious platform for the marketers to start considering”.
Zenga’s unique 2.5G technology works on delivering the best possible mobile TV experience optimized for the type of the device and the kind of network being used. Zenga’s mission is to bring Interactive, Collaborative, On Demand, and Informative Entertainment into the hands of mobile, tablet and web users in an optimized and is a free service to the end user
ZengaTV viewers will get to watch every ball LIVE during the tournament which also include the T20I on 7th August, 2012! Users can watch the matches on their mobile devices simply by visiting Zenga’s mobile website http://m.zengatv.com and clicking on a button. There is nothing to pay and no software to download.
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