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Rage Communications Develops A Customized Engine For MyInsuranceClub.com
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Wednesday, August 08, 2012:
Rage Communications, the full service digital communications agency and technology consulting firm celebrates the licensing of MyInsuranceClub.com as the 1st website in India to obtain a Web Aggregator License from the Insurance Regulatory and Development Authority (IRDA). Rage developed the robust engine for MyInsuranceClub.com, which was a key component of the evaluation leading up to the licensing.
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Deepak Yohannan, CEO of MyInsuranceClub.com said, "Rage has it all when it comes to our web requirements and we are pleased to announce to all our visitors and partners that MyInsuranceClub.com is now a licensed web portal. Our focus continues, to be to offer helpful and valuable information to our customers.” Deepak added that "Rage has already begun integrating and testing the online sales process with key life and general insurance players".
Rage has extensive expertise in the BSFI sector and its clients include household names from the banking, wealth management and insurance sectors. The experience honed over the last 15 years ensures that online customers enjoy a seamless user experience while service providers get the benefit of cross-sectoral learning, and has been used in no small measure in developing the comparison engine for MyInsuranceClub.com
"With our bespoke development model, we are in the process of enhancing the current comparison site to a best in class online comparison and sales channel for Insurance in India. And to top it all a certification from none other than the IRDA only highlights the growing importance of comparison websites in this space. “said Karthik Kumar, Director Rage Communications.
This enhancement will provide a single window experience to the potential insurance buyers to get the best rates in real time from key insurance companies and seamlessly buy the chosen policy. All of this without the consumer having to go to multiple insurance company websites. Consumers will now be able to compare and buy life and general insurance products from the site along with the benefit of almost instant response to any query they may have in the process.
Following the success of Internet in sectors such as banking, retailing, travel services, among others, Internet-based distribution is likely to be the next big thing in the Indian insurance market. Web Aggregators will most certainly play a significant role in deepening this, and, both, MyInsuranceClub.com and Rage feel privileged to be in the vanguard of this exciting era.
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