Friday, August 10, 2012:
Taiwan Excellence is creating an outstanding lifestyle for the Indian consumer market, by introducing a vast array of reliable, innovative, and remarkably innovative Taiwanese brands that fulfill the need of “Creating an Excellent Home with an Excellent Lifestyle”. Taiwan has been increasingly playing a vital role to enhance the needs and lifestyles of Indians by introducing innovative products that address various needs of consumers. In fact, you may also say that you are already living “inside” Taiwan with a lifestyle surrounded by products from this plentiful, pleasant and cozy island.
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Taiwan Excellence Campaign is organized by the Bureau of Foreign Trade (BOFT), the Ministry of Economic Affairs (MOEA), Taiwan, and implemented by the Taiwan External Trade Development Council (TAITRA). You can know more about the Taiwan Excellence campaign via www.taiwanexcellence.in
Innovation activities have a significant contribution to make to the technological progress or output of a performance. Hence, governments of many countries are now adopting specific strategies aimed at stimulating holistic innovation within firms and industry. Taiwan is no exception! Over the past ten years, the island has managed to maintain a steady economic growth rate, with the current forecasted year-on-year Economic Growth Rate being 2.08%. Taiwan is set to become the third largest producer of personal computers (PC) in the world as mentioned by Division of Taiwan Economy, Chung-Hua Institution for Economic Research.
With brands such as Asus, Cashido, Transcend, Karma Healthcare, Adata, BenQ and many more, Taiwan has made great strides in technological process innovation and is catching up with most of the advanced industrialized countries. Taiwan is using its innovative offerings as the key to national competitiveness in knowledge based economy.
Miss Emma Yang, Director, Taipei World Trade Center Liaison Office in Mumbai, said “Innovation is our best strategy to boost our brand value. Taiwan’s innovations across sectors have won favor with consumers around the world. That's how we see the growth potential of Taiwanese brands. Our mission is to create a platform wherein the consumer needs are well satisfied by Taiwanese innovative products to enhance their lives with Excellent Homes and Excellence Lifestyles.”
From Home and Living to ICT, Taiwanese brands are a step ahead in introducing innovative products offerings for their Indian consumers. Brands such as, Cashido, Karma, Strength Master, BenQ, ASUS and ADATA have understood consumer needs and come up with some distinct, innovative offerings that are lighting up the Indian market.
Cashido is fulfilling its slogan of “Greener. Safer. Living” slogan; by inventing and providing green technology for the home. O3On Ozone Antibacterial Sanitizer, from Cashido can immediately create ozone and mix it into water at your faucet. This allows customers to remove over 75% of pesticides, kill over 99% of bacteria, remove odors and keep food fresh. It’s perfect for cleaning food, dishes and utensils without creating secondary pollution. Cashido has won 12th Annual Small and Medium Enterprise Innovation Award and the Taiwan Excellence Award for its O3On product line. Also, Cashido’s products are tested by third party institutions, including SGS, CE, Bodycote Canada and Chemlab Malaysia.
Karma Healthcare is world’s leading Brand in the space of Mobility Rehabilitation Care for Physically Challenged and Old Age Population and the single largest brand in India in Wheelchairs and Rehabilitation Aids business. Karma has seen many people who are bound by non-functional lower limbs and they are confined to sit in a wheelchair for their entire life. However, with Karma’s latest technology, it becomes possible and fundamentally changes their life. With introduction of Karma’s innovative standing wheelchair - KP-80, they have the ability to interact on a face-to-face level with friends, connect with people, increase their confidence and improve their overall health. Karma is driven to design a superior product to help people and bring freedom back into their lives. Also, Karma plans to introduce its home and healthcare products range in Indian markets in the coming year.
Strength Master has introduced an award winning and innovative, top of the line TR4000i treadmill that offers power, durability and superior performance to support any sports training ambition. Awarded the best treadmill by Health magazine, Strength Master's exclusive 3 Intelligent Features are Intelli-KeyTM, Intelli-StepTM and Intelli-GuardTM. Intelli-KeyTM is a smart lighting system that helps in getting quickly and easily started with workout. Intelli-StepTM can count each step taken on the treadmill, whereas Intelli-GuardTM is a safety feature to pause your treadmill belt when not in use. TR4000i treadmill also lets you view your saved exercise results in your personal online fitness account.
ASUS is a leading international brand embodying the strength, mastering technological innovation and design perfection for the ultimate life-enhancing and computing experience. ASUS has recently launched a series of innovative notebook - Multimedia N56VM and Gaming Notebook G75VW. This new innovation has raised the industry standard for portable PCs with an array of unique notebooks – in sync to a whole new user experience – focusing on aesthetic Beauty, Sound, and Touch, all part of the core element of ASUS design thinking DNA in delivering customers’ happiness.
“It is our goal to create and deliver happiness to all of our customers and it is a commitment that can never be compromised,” said Mr. Alex Huang, Managing Director, Systems Business Group, ASUS India Pvt Ltd. “Crafted through innovative ASUS DNA, new N Series multimedia notebooks showcase pro-grade sound, stylish elegance, and 3rd generation Intel® Core™ processors under latest Ivy Bridge micro architecture. Gaming Notebook Asus G75VW further redefines portable gaming.” he added.
ADATA™ Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash Storage application products, has announced the introduction of the DashDrive™ Durable HD710 portable hard drive. The DashDrive family is the newest addition to the company’s impressive lineup of storage devices, signifying mobile, rapid, and dependable data access. The housing of the HD710 is comprised of a unique silicone material, and the drive incorporates military-grade shockproof and waterproof (IPX7) construction with an ultra-fast USB 3.0 interface. Its sporty outlook and dynamic design match the requirements and style of sports and outdoor enthusiasts, with color options including blue, yellow, and black.
Internationally-renowned provider of digital lifestyle innovations, BenQ, launched its first high zoom compact camera, with a new lineup under the GH series, the GH200. The GH200 fulfils the need of the modern female users with BenQ’s very own MagiQ filter, delivering an awe inducing effect for a creative yet carefree shoot. To the cosmopolitan and stylish users around the world, who love to share their own unique stories, experience and ideas – GH200 is an affordable solution towards a whole new side of photography. BenQ GH200 has a proud 12.5x zoom 24mm wide-angle lens; 14-Mpixel CCD sensor with O.I.S. to help with image stabilization; a wide 2.7” 230K LCD display and a wide selection of shooting modes to satisfy its owner.
With the progress in technology, Taiwan believes in making practical and innovative smart gadgets for home to make consumers life easy and more convenient. Besides usual home appliances, special-purpose devices such as home medical products are growing rapidly in recent years. Taiwanese companies have been seizing the opportunities to explore new products and market segments.
With innovative products from Taiwan, you will not only become more connected to the world, but also work smarter, move faster and live healthier. Deep inside, you know Taiwanese brands are your partners for life; and you are also the one Taiwan cares about.
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