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Totella, An Open Media Platform, Launches In Wake Of The Hate Shooting In Wisconsin
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Friday, August 17, 2012:
Sikh entrepreneurs announced the launch of Totella, an open media platform, to share the story of the August 5th Sikh massacre in Wisconsin by a white supremacist.
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“Totella has been in development for more than six months and we planned our soft launch this week,” said Paul Singh, founder and CEO of Totella. When the shooting occurred at a Sikh gurdwara in Wisconsin last Sunday, killing 6 people of my faith, our team was compelled to tell the world the story of the tragedy that befell our country. Our entire team, which consists of three founders from the Sikh faith, has worked day and night to launch Totella to the world, escalating the launch to Friday August 10th.”
Totella was founded to address a gap in storytelling. The many stories about people, places and events make up the world around us. Until now, however, the Internet has only let us see fragments of these stories in a variety of locations. We rarely got to see the whole story in one place. Totella changes that. The platform was developed To-tell-a…story, so that each smaller voice can be heard and sewn into one fabric to tell the whole story.
The story possibilities are endless with Totella. Storyboards can range from topics like the Syrian and Egyptian revolutions to more personal events like a wedding. People all over the country, and the world, can contribute their piece of that story in pictures or videos. Totella enables a collage of multimedia perspectives and the Totella community’s interactions on each topic ranging across the entire spectrum of the human experience.
Early support for Totella immediately came from the broader Sikh Community. The Sikh Coalition, America’s largest civil liberties and community organization, leveraged Totella to share stories from the massacre in Wisconsin. “Our team was immediately engaged in the crisis response to the tragedy in Oak Creek, WI on August 5th,” said Sapreet Kaur, Executive Director of the Sikh Coalition. “As all Americans across the country lent support to and stood in solidarity with the Sikh community, Totella provided an effective story telling platform for people to stand together against hate.”
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