EFY Times  
Monday, September 01, 2014

 
GO
 
 

HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
 
Home >> Infotech >> Interviews
 
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing  
 
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans with respect to India.   
Rate this news:  (9 Votes)
Tuesday, December 10, 2013 HTC closed its 2013 chapter by announcing three new devices in the HTC Desire range in India. Atithya Amaresh from EFYTimes spoke to Sirpa H. Ikola, Sr. Director, Marketing, South Asia at HTC, about the devices, how she sees India as a market and their future plans. Here are the excerpts:

HTC, HTC Desire, HTC One, HTC for sale, HTC plans with India, HTC Desire 601, HTC Desire 501, HTC Desire 700, Sirpa H. Ikola, HTC Marketing, interview




Q: How do you see India as a market?

India is a huge market in terms of penetration. Also, considering the fact that about 60 per cent of users today connect to the Internet using their smartphone, gives a lot of scope to bring in new and good devices.

Q: Your latest flagship device 'HTC One' was touted as one of the best Android devices across the globe. However, it failed to perform in the Indian market. At the same time, there were other phones in the same range that performed well. What do you think was the reason?

The major reason I think was the delay in bringing the device to the country. At the time of its introduction, there was a lot of excitement amongst the users, but by the time it arrived in the market, the excitement had died down.

Q: Something similar happened with HTC One Mini And Max. Is it a strategy to delay flagships in the country?

No, not really! Infact, seeing the potential of Indian market, we will be looking into this and will try and bring the device much faster in the country.

Q: Why Android 4.1 for the Desire series? Do you think it will be a set back for your newly launched range?

You have a point, but that was the best we could bring at this point of time considering the compatibilities.

Q: Does that mean that the devices were rushed for the launch, because we are already seeing the entry of 4.3 and 4.4 is right in the corner, ready to slip into the devices.

No, not at all. Looking at the features of the device, we don't think people will mind or even consider the Android version. And to those it matters, I can only say that we will soon be bringing in the updates.

Q: So by when can we expect the update?

I can't really quote a time range, as am not aware of the Indian timelines but that will be coming soon for sure.

Q: Now let's talk about your future plans. Are there any more devices coming from HTC in 2013?

We have a good line up for the year 2014 but we close this year with these three devices.

Q: What can we expect in 2014?

We have a lot of devices in our One and Desire range. We are looking forward to bring some devices with new and developed technologies. But nothing that I can quote right now.

Q: What about Windows devices? You have been sitting quiet, while there are brands doing well with their partnership with the brand.

HTC is still a key partner with Microsoft, although there is nothing ongoing at the moment.

Q: My last question comes out from a rumour, that was recently floating in the tech market which says that HTC is up for sale. How true is that?

(laughs) Rumours are meant to be rumours. HTC is strong and there are no plans for any acquisition or sale, neither now nor in the future. We are growing and we will continuously be bringing in newer devices for the users.

Atithya Amaresh, EFYTIMES News Network


Print Email Post Comment  (1)
(Total Views: 10462)
 
Share

 
 

1 Comments

Ingmit Hudo   258 days ago

Nice read. Reading a good interview after ages. Kudos to the author
Reply  
 
Infotech News
   
Twitter Updates Sign Up Page And Process
AB Links, Inc. Adds New Section To Website For Areas Serviced
4 Most Useful Hacking Tools For Your PC Protection
Bpm’Online Announced Partnership With Aorta Systems Group
Oppo Neo 3 Dual-SIM Smartphone Launched @ Rs 10,990
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Weekly

Overall

Features
4 Most Useful Hacking Tools For Your PC Protection
These tools are mostly used by security consultants and hackers which means you can rely on these utilities with closed eyes....
8 Most Frightening Black Hat Hack Attacks
In 2014, Black Hat attacks have become quite popular and these attacks suggest some future possible crimes too. Have a look....
5 Best Open Source Project Management Tools
If you are an Open Source using project manager or a team member of any project management and development, then you should know the best options for ...
10 Tips To Help Cover Your Home With Wi-Fi Completely
You cannot just avoid Wi-Fi usage these days and if your entire home is Wi-Fi connected then what can be better in your life!...
Some Cool Google Drive Features You Shouldn't Miss!
Get out of your love for Microsoft Office as Google Drive features have so many things to offer you extra. Explore them with us....
Know People Behind Corporate Security Threats
You should ensure that your company is protected from all kind of security breaches and for doing that knowing the enemies around you will always help...
10 Tips And Tricks To Fight Back Anonymous DDoS Attacks
Are you bothered about DDoS attacks and looking for some help? The following ten tips can show you the path how you can get rid off these attacks....
7 Super Cool Tips To Improve Your Linux Desktop!
Linux has always kept changing but when it comes to their desktop, there are so many things which still need to be done....
20 Tools For Best Torrent Practices
It's not always illegal to use Torrent if you are distributing files or downloading something. You just want to know the actual tools which serve the ...
Know 7 Types Of Hackers First To Stay Safe Online
If you are worried about hacking attacks, without knowing the hackers' motivation you can never succeed in your preventive measures!...
10 Reasons To Know About Java Virtualisation
Java platforms need virtualisation for better performance. But if you know the reasons behind it, it gets more exciting for you....
This Is How You Can Understand Load Average For Your Linux System
A number, which looks meaningless at first instance, can actually help you in understanding the performance level of your CPU....
Generate Random Names And Phone Numbers Using PowerShell
Now creating a list of random names and phone numbers is just a matter of steps away....
5 Reasons Why You Should Advance You Programming Skills!
Dreaming to become a better developer? We are here to tell you why you need to inspire yourself to become the best one....
Here's How You Can Become A Skilled Software Architect!
Dave Hendricksen’s book, 12 More Essential Skills for Software Architects, and its “Technology Innovation” mantra, will not disappoint you certainly....
 
  View All
Dialogue
 
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
Switching To Tizen Doesn’t Mean We Are Abandoning Android: Samsung
The company has worked to build Tizen up from scratch and has now introduced it to developers and the general public with its latest range of wearable...
Venturing Into The Cloud? Develop A Customised Cloud Strategy First!
Diksha P Gupta speaks to Rushikesh Jadhav, cloud evangelist, ESDS Software Solution Pvt Ltd, on how the cloud has changed the way compan...
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
MWC 2014
 
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
MWC 2014: Alcatel Unveils PIXI 7 Tablet With Android 4.4
Alcatel arrived at the MWC 2014 with yet another low cost Android tablet, priced at $110 ...
MWC 2014: LG F70 Unveiled With Android 4.4
LG announced the new LTE-enabled Android smartphone, LG F70, at MWC 2014 in Barcelona. ...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter 

Educational Kits
Kitsnspares.com
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions