EFY Times  
Saturday, December 20, 2014

 
GO
 
 

HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
 
Home >> Infotech >> Interviews
 
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing  
 
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans with respect to India.   
Rate this news:  (9 Votes)
Tuesday, December 10, 2013 HTC closed its 2013 chapter by announcing three new devices in the HTC Desire range in India. Atithya Amaresh from EFYTimes spoke to Sirpa H. Ikola, Sr. Director, Marketing, South Asia at HTC, about the devices, how she sees India as a market and their future plans. Here are the excerpts:

HTC, HTC Desire, HTC One, HTC for sale, HTC plans with India, HTC Desire 601, HTC Desire 501, HTC Desire 700, Sirpa H. Ikola, HTC Marketing, interview




Q: How do you see India as a market?

India is a huge market in terms of penetration. Also, considering the fact that about 60 per cent of users today connect to the Internet using their smartphone, gives a lot of scope to bring in new and good devices.

Q: Your latest flagship device 'HTC One' was touted as one of the best Android devices across the globe. However, it failed to perform in the Indian market. At the same time, there were other phones in the same range that performed well. What do you think was the reason?

The major reason I think was the delay in bringing the device to the country. At the time of its introduction, there was a lot of excitement amongst the users, but by the time it arrived in the market, the excitement had died down.

Q: Something similar happened with HTC One Mini And Max. Is it a strategy to delay flagships in the country?

No, not really! Infact, seeing the potential of Indian market, we will be looking into this and will try and bring the device much faster in the country.

Q: Why Android 4.1 for the Desire series? Do you think it will be a set back for your newly launched range?

You have a point, but that was the best we could bring at this point of time considering the compatibilities.

Q: Does that mean that the devices were rushed for the launch, because we are already seeing the entry of 4.3 and 4.4 is right in the corner, ready to slip into the devices.

No, not at all. Looking at the features of the device, we don't think people will mind or even consider the Android version. And to those it matters, I can only say that we will soon be bringing in the updates.

Q: So by when can we expect the update?

I can't really quote a time range, as am not aware of the Indian timelines but that will be coming soon for sure.

Q: Now let's talk about your future plans. Are there any more devices coming from HTC in 2013?

We have a good line up for the year 2014 but we close this year with these three devices.

Q: What can we expect in 2014?

We have a lot of devices in our One and Desire range. We are looking forward to bring some devices with new and developed technologies. But nothing that I can quote right now.

Q: What about Windows devices? You have been sitting quiet, while there are brands doing well with their partnership with the brand.

HTC is still a key partner with Microsoft, although there is nothing ongoing at the moment.

Q: My last question comes out from a rumour, that was recently floating in the tech market which says that HTC is up for sale. How true is that?

(laughs) Rumours are meant to be rumours. HTC is strong and there are no plans for any acquisition or sale, neither now nor in the future. We are growing and we will continuously be bringing in newer devices for the users.

Atithya Amaresh, EFYTIMES News Network


Print Email Post Comment  (1)
(Total Views: 14063)
 
Share

 
 

1 Comments

Ingmit Hudo   367 days ago

Nice read. Reading a good interview after ages. Kudos to the author
Reply  
 
Infotech News
   
MapR Forms Alliance With SAS
CarTrade.com Launches New TVC; Establishes Itself As Your Go-To Destination For Buying A Car!
Microsoft Announce Free Calling Deals For The Skype Users In India
Skillsoft Recognized As Learning Industry Leader
Windows Phone Device Users In India Get Microsoft Lumia Denim Update
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

MapR Forms Alliance With SAS
Molex Awards Mouser Global E-Catalog Distributor For Second Consecutive Year
Top UK Manufacturer Successfully Expands And Upgrades Global SAP Footprint Under Rimini Street Support
CarTrade.com Launches New TVC; Establishes Itself As Your Go-To Destination For Buying A Car!
International Rectifier Demonstrates Latest Class D Audio Power Management Solutions At 2015 International CES
MEMS Innovator Qualtré Secures $9M Strategic Investment Round
GLOBALFOUNDRIES And Cadence Deliver First SoC Enablement Solution Featuring ARM Cortex-A17 Processor In 28nm-SLP Process
IAR Systems Reports Major Interest For Integrated Runtime Analysis Product
Sparton Acquires Industrial Electronic Devices (IED)
Industrial Cybersecurity Expert Warns That Not Enough Is Being Done To Prevent Risk Of Highly Destructive Cyberattack On Critical Infrastructure
 
   

Weekly

TCS May Give Pink Slips To Its Employees
Google Releases Cardboard VR SDK, That Can Turn Your Smartphone Into A VR Machine
5 Must-Know Basic Electronics Skills!
Top 10 Incredible But Not-So-Famous Google Tools
CA Technologies Helps Customers Stimulate App User Loyalty With APM Solution Designed For Simplicity, Mobility And DevOps Velocity
Want To Learn Programming Faster? Try These Project Ideas!
Coming Soon: WhatsApp For Your Desktop!
When US President Barack Obama Tried Writing His First Line Of Code...
25 Cities In India To Get Public Wi-Fi Facility!
Top 8 MySQL GUI Tools
8 Tools To Boost Your Productivity At Work!
Original Apple Computer Went Off For $365,000 At New York Auction
Here's An App To Reduce Number Of Drunk Driving Accidents!
WordPress Is Under Attack Again!
Top 5 IT Jobs That Don't Involve Programming
Biostar Announces A70MGP Socket FM2+ Motherboard
 
   

Overall

Features
10 Tips To Write A Better Resume For An IT Job!
Looking for a job? Is your resume good enough? Let's find out....
5 Signs That Microsoft Is Making Azure An Enterprise Hybrid Cloud
The company's recent developments prove the future of Azure Cloud Services platform....
6 Hottest IT Skills For 2015
Aiming to get a good job in 2015? You must have the following skills!...
Debian Vs Ubuntu: Here Are The Changes Made In Last 10 Years!
Find out the historical differences made in both Linux systems over the period of past 10 years....
These Linux Desktops Have Better UI and UX As Compared To Windows And Mac!
When people think about Linux, they picture the old desktop PC with command line but, this picture has changed over the years....
Top 8 MySQL GUI Tools
This useful list of MySQL GUI tools can help you with your database management....
5 Must-Know Basic Electronics Skills!
These video tutorials can help you learn important DIY electronic skills!...
5 Myths And Mistakes Coding Job Seekers Do!
Here are the 5 mistakes and 5 myths that coding job hunters often end up doing!...
5 Misconceptions About Git That Developers Have!
The popular and flexible VCS platform Git is still criticized by few developers, courtesy the misconceptions!...
6 Useful Tips For First-Time Web App Developers!
Developing your first web app? This guide will help you to work smart....
Top 8 Open Source Applications And Projects Of 2014
Here is the list of top 8 cool open-source apps of the year....
7 Stages Of Drupal Learning Curve!
Drupal is hard, but Drupal is awesome! You can learn Drupal after crossing seven certain stages....
Top 12 ASP .NET based CMS Platforms
Building a website using CMS platform is easy if you are using the right CMS for your needs....
Top 10 Fastest Supercomputers In The World!
Ever wondered what would be the speed of world's fastest super computers? Here is the treat!...
Learn How To Get A Job As A Computer Security Analyst!
The word analyst doesn’t necessarily mean a boring job, in fact, it is very interesting. ...
 
  View All
Dialogue
 
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
Switching To Tizen Doesn’t Mean We Are Abandoning Android: Samsung
The company has worked to build Tizen up from scratch and has now introduced it to developers and the general public with its latest range of wearable...
Venturing Into The Cloud? Develop A Customised Cloud Strategy First!
Diksha P Gupta speaks to Rushikesh Jadhav, cloud evangelist, ESDS Software Solution Pvt Ltd, on how the cloud has changed the way compan...
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions