EFY Times  
Saturday, May 23, 2015

 
GO
 
 

HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
 
Home >> Infotech >> Interviews
 
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing  
 
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans with respect to India.   
Rate this news:  (9 Votes)
Tuesday, December 10, 2013 HTC closed its 2013 chapter by announcing three new devices in the HTC Desire range in India. Atithya Amaresh from EFYTimes spoke to Sirpa H. Ikola, Sr. Director, Marketing, South Asia at HTC, about the devices, how she sees India as a market and their future plans. Here are the excerpts:

HTC, HTC Desire, HTC One, HTC for sale, HTC plans with India, HTC Desire 601, HTC Desire 501, HTC Desire 700, Sirpa H. Ikola, HTC Marketing, interview




Q: How do you see India as a market?

India is a huge market in terms of penetration. Also, considering the fact that about 60 per cent of users today connect to the Internet using their smartphone, gives a lot of scope to bring in new and good devices.

Q: Your latest flagship device 'HTC One' was touted as one of the best Android devices across the globe. However, it failed to perform in the Indian market. At the same time, there were other phones in the same range that performed well. What do you think was the reason?

The major reason I think was the delay in bringing the device to the country. At the time of its introduction, there was a lot of excitement amongst the users, but by the time it arrived in the market, the excitement had died down.

Q: Something similar happened with HTC One Mini And Max. Is it a strategy to delay flagships in the country?

No, not really! Infact, seeing the potential of Indian market, we will be looking into this and will try and bring the device much faster in the country.

Q: Why Android 4.1 for the Desire series? Do you think it will be a set back for your newly launched range?

You have a point, but that was the best we could bring at this point of time considering the compatibilities.

Q: Does that mean that the devices were rushed for the launch, because we are already seeing the entry of 4.3 and 4.4 is right in the corner, ready to slip into the devices.

No, not at all. Looking at the features of the device, we don't think people will mind or even consider the Android version. And to those it matters, I can only say that we will soon be bringing in the updates.

Q: So by when can we expect the update?

I can't really quote a time range, as am not aware of the Indian timelines but that will be coming soon for sure.

Q: Now let's talk about your future plans. Are there any more devices coming from HTC in 2013?

We have a good line up for the year 2014 but we close this year with these three devices.

Q: What can we expect in 2014?

We have a lot of devices in our One and Desire range. We are looking forward to bring some devices with new and developed technologies. But nothing that I can quote right now.

Q: What about Windows devices? You have been sitting quiet, while there are brands doing well with their partnership with the brand.

HTC is still a key partner with Microsoft, although there is nothing ongoing at the moment.

Q: My last question comes out from a rumour, that was recently floating in the tech market which says that HTC is up for sale. How true is that?

(laughs) Rumours are meant to be rumours. HTC is strong and there are no plans for any acquisition or sale, neither now nor in the future. We are growing and we will continuously be bringing in newer devices for the users.

Atithya Amaresh, EFYTIMES News Network


Print Email Post Comment  (1)
(Total Views: 16514)
 
Share

 
 

1 Comments

Ingmit Hudo   521 days ago

Nice read. Reading a good interview after ages. Kudos to the author
Reply  
 
Infotech News
   
Quick Heal Technologies Chosen As Business Partner For The First Ever Proposed IIIT In Pune
Your Misplaced Phone Is Just A Whistle Away By Nine Hertz
Cyanogen To Come Up With An Office In India!
Prime Focus Technologies Secures Apple iTunes Certification For Direct Content Delivery
Protecode Releases The Breakdown Of A Typical Software Portfolio
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

The Secure Content Storage Association (SCSA) Finalizes Specifications And Introduces “VIDITY” Brand Name
Agnisys Unveils Software To Automate Register Verification Process For SoC, IP, FPGA Designs
Real Intent Delivers Major Innovation In Clock Domain Crossing Sign-Off Of SoC Designs
Excelsys Xsolo Power Supplies Meet Medical Performance Specifications
Quantum Materials To Announce New Class Of High-Reliability Quantum Dots At SID Display Week 2015
Advantest Develops Semiconductor Circuit Analysis Terahertz Technology
Synopsys Announces Industry's Lowest Power PCI Express 3.1 IP Solution For Mobile SoCs
New HBM Data Acquisition System Streams Data At Up To 400 MB/s
Content Increasingly Contextual: Marketers Need To Account For Device, Platform, Location And Sector When Hunting ROI
Forewin Chooses Orbotech System For Advanced Flex Production
 
   

Weekly

Microsoft Unveils Windows 10 Preview For Phones
Microsoft To Make Bing Search Engine Mobile-Friendly
Apple HomeKit Devices To Go On Sale Next Month
Amazon Introduces A New Advertising Platform For Mobile App Developers
Google Releases New Gmail Login Screen For Users
Piyush Goyal Inaugurates New Solar Passive Building Of The National Institute Of Solar Energy
New HP Security Offerings Focus On Securing Interactions Between Users, Applications And Data
NIELIT To Train 55 Lakh Students, Lays Foundation Stone For Headquarters At Dwarka
QLogic And Cavium Collaborate To Deliver Accelerated Performance For Enterprise And Cloud Storage Applications
Now Shop With Google’s ‘Buy Now’ Feature
5G: The Future Of Mobile Communications
Barnes & Noble Announces Amazing New Low Prices On The Samsung Galaxy Tab 4 NOOK Just In Time For Graduation And Father’s Day
Google Unveils New Chrome Devices In India
Mouser Launches Enhanced Open Source Hardware Technology Site
ReGlobe Is The Exclusive Buy-Back Partner For India’s Top E-Commerce Websites: Amazon, SnapDeal, eBay And Infibeam
Amazon Appstore Offers 38 Paid Apps For Free
 
   

Overall

Features
5 Rules To Ensure Proper Programming Style
Here are some of the best rules that help you in attaining a better programming style....
Key Rules To Build A Great Tech Team
Making IT work in any organisation is about making human connections. Here's how you can do it....
6 Best Code Editors For Realtime Collaboration
Here is the compiled list of 6 Best Code Editors for Real Time Collaboration....
Top 10 Most Expensive Gadgets In The World
Here are top 10 gadgets made for super-rich people in the world...
7 Things To Do After Buying New iPhone
Bought a new iPhone? Here are 7 things you need to do right away...
8 Gadgets To Make Your Smartphone Even Smarter!
Check out these 8 cool gadgets that will make your smartphone smarter...
10 Must Have Google Chrome Apps
Install these Chrome extension apps to boost your work productivity...
Top 6 Octa-Core Android Phones Under Rs 10,000/-
Here is the list of best 6 super-fast Android phones you can buy under Rs 10,000/-...
6 Qualities That Can Help You Achieve Happiness
Here are 6 qualities that you can incorporate in life to find the greater happiness....
Top 10 Frequently Asked SQL Query Interview Questions
Here are 10 frequently asked SQL interview questions and answers that can help you crack the interview....
8 Best Alternatives To Bootstrap
Boostrap is used by many web developers out there. If you are looking for some innovative alternative to Bootstrap. Here is the list of 8 best options...
8 Tech Companies You Didn't Know You Use Everyday!
You may not have heard the names of following tech companies but, you use their product and services in daily life through your favorite app....
Top 8 PHP Libraries For Developers
Here is the list of best PHP libraries for web developers and programmers...
3 Successes And 3 Failures Of Microsoft
Microsoft has seen many triumphs and failures. Here are top 3 successes and 3 failures in company's 40 year journey....
Top 8 Most Expensive Smartphones In India
Ever wondered about the most expensive smartphones available in India? Here is the list of luxury smartphones...
 
  View All
Dialogue
 
“One Day The End User Can Open Up A Used Battery, And Use What’s Inside As Barbecue Sauce”
Of course that is not something currently possible, but what B&B Batteries does have are some secret recipes for their very specialised battery design...
We Wish To Procure All The LED Components Within India: Avni Energy
G. Gururaja, director, Avni Energy Solutions Pvt Ltd, shares his views about the expanding LED industry in the Indian market and the company's plans i...
We Have Registered 50 Per Cent Growth In The Last Two Years: Arihant Lighting
Apart from LEDs, Arihant is associated with the promotion of renewable energy in India and therefore, manufactures various energy saving products....
“Elcom Plans To Build A New State Of The Art R&D And Manufacturing Unit In Maharashtra", Reveals MD Girish V Vaze
Starting out as a small business to cater to the industry’s need for import substitutes, Elcom International has grown to be a leader in the field of ...
Delta Magnets Ltd To Enter Into JV With Chinese Company!
The company had partnered with TDK Japan for technology transfer to manufacture magnets in India....
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2015 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions