EFY Times  
Wednesday, August 27, 2014

 
GO
 
 

HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
 
Home >> Infotech >> Interviews
 
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing  
 
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans with respect to India.   
Rate this news:  (9 Votes)
Tuesday, December 10, 2013 HTC closed its 2013 chapter by announcing three new devices in the HTC Desire range in India. Atithya Amaresh from EFYTimes spoke to Sirpa H. Ikola, Sr. Director, Marketing, South Asia at HTC, about the devices, how she sees India as a market and their future plans. Here are the excerpts:

HTC, HTC Desire, HTC One, HTC for sale, HTC plans with India, HTC Desire 601, HTC Desire 501, HTC Desire 700, Sirpa H. Ikola, HTC Marketing, interview




Q: How do you see India as a market?

India is a huge market in terms of penetration. Also, considering the fact that about 60 per cent of users today connect to the Internet using their smartphone, gives a lot of scope to bring in new and good devices.

Q: Your latest flagship device 'HTC One' was touted as one of the best Android devices across the globe. However, it failed to perform in the Indian market. At the same time, there were other phones in the same range that performed well. What do you think was the reason?

The major reason I think was the delay in bringing the device to the country. At the time of its introduction, there was a lot of excitement amongst the users, but by the time it arrived in the market, the excitement had died down.

Q: Something similar happened with HTC One Mini And Max. Is it a strategy to delay flagships in the country?

No, not really! Infact, seeing the potential of Indian market, we will be looking into this and will try and bring the device much faster in the country.

Q: Why Android 4.1 for the Desire series? Do you think it will be a set back for your newly launched range?

You have a point, but that was the best we could bring at this point of time considering the compatibilities.

Q: Does that mean that the devices were rushed for the launch, because we are already seeing the entry of 4.3 and 4.4 is right in the corner, ready to slip into the devices.

No, not at all. Looking at the features of the device, we don't think people will mind or even consider the Android version. And to those it matters, I can only say that we will soon be bringing in the updates.

Q: So by when can we expect the update?

I can't really quote a time range, as am not aware of the Indian timelines but that will be coming soon for sure.

Q: Now let's talk about your future plans. Are there any more devices coming from HTC in 2013?

We have a good line up for the year 2014 but we close this year with these three devices.

Q: What can we expect in 2014?

We have a lot of devices in our One and Desire range. We are looking forward to bring some devices with new and developed technologies. But nothing that I can quote right now.

Q: What about Windows devices? You have been sitting quiet, while there are brands doing well with their partnership with the brand.

HTC is still a key partner with Microsoft, although there is nothing ongoing at the moment.

Q: My last question comes out from a rumour, that was recently floating in the tech market which says that HTC is up for sale. How true is that?

(laughs) Rumours are meant to be rumours. HTC is strong and there are no plans for any acquisition or sale, neither now nor in the future. We are growing and we will continuously be bringing in newer devices for the users.

Atithya Amaresh, EFYTIMES News Network


Print Email Post Comment  (1)
(Total Views: 10290)
 
Share

 
 

1 Comments

Ingmit Hudo   253 days ago

Nice read. Reading a good interview after ages. Kudos to the author
Reply  
 
Infotech News
   
Framework And Ecosystem Fostering EV/Hybrid Vehicle Market In India – By Frost & Sullivan
With Consumer PC Rebound, India PC Market Improves In Q2 2014, Says IDC
For Amazing, Affordable User Experience, Sunstrike Telecom Launches Rage Amaze
Seagate Ships World's First 8TB Hard Drives
Infor Announces Next Generation Of Ad-Hoc Query And Reporting Tools
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Weekly

Linus Torvalds Still Wants A Desktop!
Linus Torvalds Still Wants A Desktop!
18 Most Well-Paid Jobs in Google
17 Awesome OpenSSH Hacks You Must Try!
Top 10 Apps For Best Productivity On Linux
Learn To Compile And Run C/C++ Code In Linux: 10 Steps To Follow
Munich Takes A U-Turn! Plans To Switch Over To Windows From Linux
Indian Develops Replica Of Google Glass At Rs 4,500
8 Tips To Make Life Smoother For Programmers
Top IT Certifications Of 2014
15 Less-Known CSS Tools You Would Love To Apply
Xiaomi Mi 3 Debacle: Flipkart Cancelling Orders Automatically!
Ebola Virus Spreads As Epidemic Across The Globe
11 Must Have JavaScript Tools For Web Developers
30 Useful Tips to Give You Better FreeBSD Experience
5 Best YouTube Downloaders For You
Google Offers Rs 14 Million Package To A BITS Pilani Student!
 
   

Overall

Features
10 Tips To Use Gmail At Its Best
If you are a Gmail user then you should always know what are those additional features which you are missing upon. Get to know them here....
Top 10 C++ Libraries For You
If you want to improve your functionality in C++ language, then these libraries will be of great help....
10 Best Free Cloud Drives For You
Options have never seen a dearth when it comes to cloud drive services. But sometimes it gets difficult to choose from them....
10 Must-Know Facts Of Red Hat Enterprise Linux 7
Being not a very simple OS, there are so many things which you should know prior to using the new RHEL 7....
8 Awesome Tips For Budding Programmers!
Programming is not very tough, once you know the right skills how to reach your goal....
6 Reasons Why You Should Use FreeBSD Over Linux?
The Unix-like OS, FreeBSD, is superior to Linux for several reasons. Check out the reasons here....
Top 10 Best Tutorials On Magento
You are dreaming of becoming a web development professional and want to learn Magento CMS by heart? Herds of books and tutorials are available to help...
5 Best YouTube Downloaders For You
Are you a prolific video downloader? Then, get the most handy downloaders that come for free....
18 Most Well-Paid Jobs in Google
Are you thinking to make a career in Google? Here are some of the best options which you can bank upon sincerely....
15 Less-Known CSS Tools You Would Love To Apply
Move on from your basics, like Firebug and Web Developer, and try something new with the following tips....
17 Awesome OpenSSH Hacks You Must Try!
Learn some new tricks to enhance your knowledge about OpenSSH which will hep you a lot....
8 Tips To Make Life Smoother For Programmers
Dream to become a great programmer? We are here to help you with some non-technical tips to make that happen....
Learn To Compile And Run C/C++ Code In Linux: 10 Steps To Follow
Move on from MS-Windows and create C/C++ programs on Ubuntu Linux. We are here to help you....
30 Useful Tips to Give You Better FreeBSD Experience
Using FreeBSD takes a new turn for you as we provide with some of the best tips and tricks here....
Indian Labour Class Needs To Be Improved In MSME Sector, Says Government Official
If India is to be developed as an all-rounder, then it's necessary to think about the main ingredient of our industry, the labour class....
 
  View All
Dialogue
 
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
Switching To Tizen Doesn’t Mean We Are Abandoning Android: Samsung
The company has worked to build Tizen up from scratch and has now introduced it to developers and the general public with its latest range of wearable...
Venturing Into The Cloud? Develop A Customised Cloud Strategy First!
Diksha P Gupta speaks to Rushikesh Jadhav, cloud evangelist, ESDS Software Solution Pvt Ltd, on how the cloud has changed the way compan...
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
MWC 2014
 
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
MWC 2014: Alcatel Unveils PIXI 7 Tablet With Android 4.4
Alcatel arrived at the MWC 2014 with yet another low cost Android tablet, priced at $110 ...
MWC 2014: LG F70 Unveiled With Android 4.4
LG announced the new LTE-enabled Android smartphone, LG F70, at MWC 2014 in Barcelona. ...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Facts for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter 

Educational Kits
Kitsnspares.com
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions