Thursday, May 03, 2012: Ordering food online has become easier and GrubHub has given it a tech makeover. The company has launched a new app dubbed as OrderHub, which simplifies all the food ordering needs of a customer, via a new tablet. The company states that the app is designed to help restaurants to take customers' orders more efficiently. Chicago-based GrubHub, founded in 2004, has now ported this technology to a rebranded Kindle Fire tablet, which allows restaurants to take and manage food orders they get through GrubHub more efficiently. The company had been offering food ordering services to its customers from local restaurants online via th‏eir iPhone or Android devices.
Explaining more about this new app and service, Abigail Hunt, public relations manager, GrubHub said, "OrderHub, GrubHub's new in-restaurant technology, is an Android native app that is housed on a dedicated tablet. It allows restaurants to confirm online orders with a few simple swipes."

GrubHub orders reaches restaurants through their fax line. Once an order comes to an eatery, they confirm it by receiving the order through an automated phone service. However, with the new OrderHub Android app, restaurant owners can now easily get orders on the tablet. They can also confirm the order with just few simple swipes.

"Since its founding, GrubHub has generated hundreds of millions of dollars in orders for restaurants by utilising restaurant’s traditional in-house technology to transmit and confirm orders: the fax and phone. Through a process developed by GrubHub, orders are faxed to restaurants, and restaurants confirm they have received orders through an automated phone service," added Hunt.

The company is planning to launch thousands of other devices (currently about 400 devices in use around Chicago) by the end of the year across its network of 13,000+ restaurants in around 300 cities. Also, the company revealed that the cost of the device is $399.