Monday, May 21, 2012: Ericsson India recently appointed Swati Rangachari as the Vice President- Communications & Corporate Affairs for Region India. Formerly in Boeing India, Rangachari brings to Ericsson a deep understanding of strategic communications and industry relations that support sustained business growth. She is part of Ericsson’s Region India Leadership Team reporting into Fredrik Jejdling, President and Region Head, Ericsson India.

“Communications and Corporate Affairs are crucial arms to our success in India. They help with the successful execution of our business strategies and long term goals.” Said Fredrik Jejdling, President & Head of Region, Ericsson India. “Rangachari’s broad experience and leadership skills make her ideally suited to strengthen our partnership and commitment with our Indian stakeholders.” Jejdling further highlighted the importance of India to Ericsson’s overall objectives both as a market and as a powerhouse of capability.

In her new role, Rangachari will craft and implement communications and corporate affairs strategies and outreach programs focused on customers, media, government, industry associations etc. She will also leverage the global communication framework, to enhance the organization’s overall brand perception. Rangachari comes with around 17 years of experience.

“The Indian telecom industry has a compounding effect on business growth in other industries,” said Swati Rangachari. “A leading and committed player like Ericsson can make a huge difference in accelerating this process. I am extremely pleased to have this opportunity with Ericsson and look forward to furthering our vision in partnership with our stakeholders”.

Ericsson has been playing an important role in developing the Indian telecom industry for more than 100 years. With Ericsson’s strong brand and technology leadership, the company is poised to bring a superior experience to the customers.

Rangachari joins Ericsson from Boeing India where she held the position of Director - Corporate Communications. She holds an extensive experience across different industries, such as Airlines, Technology, PR and Advertising industries. Prior to joining Boeing in 2008, she was responsible for managing communication programs targeted at expanded market growth and corporate leadership at Texas Instruments India. Rangachari has also held leadership positions in Talisma and Aditi Technologies.

Rangachari holds a post graduate degree in business management from the FORE School of Management in Delhi, a post graduate degree in International Management from ICHEC Brussels and a Bachelor of Arts from the University of Poona. Rangachari has replaced P. Balaji, who joined Ericsson’s previous JV partner Sony.