Wednesday, June 20, 2012: Frustrated and helpless in your search for a summer camp or in finding the right hobby class for your child or not being able to pay the fees to the sports academy on time? Chances are you have not heard of mycity4kids. For the more than 1.5 lac parents who visit mycity4kids every month, these issues simply do not exist.

And here’s why: mycity4kids is a vertical e-commerce portal focussed exclusively on local kids-related services for children up to the age of 14. Parents can visit the site to search for information, look for recommendations and pay, thereby completing the entire purchase process online.

The exhaustiveness of the listings, the ability to search on the basis of locality, the child’s age, reviews and ratings and pay online or by availing the cask pick-up facility, make it a must-have tool for all parents in the city.