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Sify Portal Grew 28% Over The Last 12 Months

Sify Portal Grew 28% Over The Last 12 Months
(Tuesday, July 17, 2012 9:39:58 AM)


--Press Release

Tuesday, July 17, 2012: Sify Technologies Limited (NASDAQ Global Markets: SIFY), a leader in Managed Enterprise, Network and ICT Services in India, today announced that its portal, Sify.com, grew 28% over the last 12 months, registering one of the fastest growth rates amongst portals in the country. This growth has been led by Sify Sports. According to the latest ComScore ranking, Sify Sports is ranked No. 2 among sports sites in India, in terms of user engagement.

Popular applications and features of Sify.com:

-- Metro style news app for the Windows Store: One of the three Indian applications in the 'News and Weather' category at the Windows Store for Windows 8 Consumer Preview

-- Sify IE 9 Jumplist: Enabling one-click access and ease of navigation for users

-- Sify extension for Chrome browser for instant news updates

-- Launch of SpeedDial on the Opera browser: One click to Sify.com from the Opera browser start screen

-- Live cricket scorecard

-- Live financial market commentary

Speaking on the occasion, Mr. Arun Rajamani, General Manager, Consumer Business said, "Our strategy over the last 12 months-to focus on increasing reach and improving offerings-has resulted in substantial traffic growth and distinctive user engagement. We are constantly innovating and are now maximizing our social media presence. Sify's Facebook page has 84% active (daily) users and the engagement with Sify's fans reaches over 13.5 lakh users every month.

Sify Sports has emerged as a destination of choice for high-interest sporting events like IPL and Grand Prix. Our forthcoming coverage for Olympics will be extensive with special write-ups by well-known journalists and exclusive photographs from the stadium and sports village. The recent revamp of Sify.com, which was done based on our extensive research of consumer behavior and market trends, has also been a great trigger for enhanced user engagement."